This is IGOR

This is IGOR

Claudia Maddaluno · 1 year ago · Music

Last Friday Tyler, The Creator released his new album IGOR which also represents his new alter-ego and the start of a new age for the artist.

Okonma himself had announced it in one of his tweets in which he warned us that what we were about to hear was not a rap album and that we should have had a more open, less encyclopedic approach to this new chapter.

So, we knew what not to expect from him but we didn’t know what to expect.
Despite this and because of this, when IGOR came out we took Tyler’s advice literally:

“Just go, jump into it”

So at the first, the second, the tenth listening of IGOR we jump into every track with excitement, wonder, and with the curiosity to catch the hidden features in the tracklist.
The more we listened, the more we realized how dense this album was and how much it deserved, beyond all, a very detailed analysis.

So we inevitably fell into the trap of analysis, driven, more than anything else, by the desire to find a positive and “definitive” answer to the question “What is IGOR?”.

Who’s IGOR?

IGOR (pronounced “EEgor” and not “Aigor”) is much more than Tyler, The Creator new album.
With this new project, Tyler has created a new identity that borrows the name from the hunchback assistant of DR. Frankenstein Junior but represents a vulnerable and heartbroken man after the end of his relationship with a man who left him to return from his ex.

His identikit comes exactly as from a scanner, in the video for “EARFQUAKE”: that man in a blonde wig, dark glasses and a tailored suit is a guest on a TV show and continues to sing “Don’t leave, It’s my fault “even if the studio is going up in flames and his face is becoming carbonized. Moreover, he himself caused the fire by carelessly throwing a cigarette over the floor.
IGOR is, at least in the first part of the record, a person who has completely lost self-control, a puppet prey to his own desperation.

In this album Tyler talks about a toxic love as the smoke that comes from a fire, but before IGOR realizes it he goes through confusion, admissions of guilt, love strategies.

There are songs like “I THINK” and “RUNNING OUT OF TIME” in which, in addition to asking how to express his feelings (also quoting “Call Me By Your Name” by Luca Guadagnino), Tyler confesses “I been runnin ‘ out of spells to make you love me “. But in love, you know, there are no spells and there is not the magic wand tool that clears all the obstacles in one click, leaving a field for you.
And murder is not a solution either (“She’s gonna be dead, I just got magic wand (Don’t leave) / We can finally be together” he sings in “NEW MAGIC WAND”).

So how do you get out of a non-relationship?
The only solution is to focus on yourself again.

Once Igor realized that the most powerful weapon of all is not a gun but himself (A BOY IS A GUN), he can look at his old relationship by placing himself at a safe distance that doesn’t burn him or hurt him anymore.
In the last tracks of the album, IGOR dialogues with his conscience and accepts the impossibility of this love and, even if he doesn’t know if he will ever get his heart back, what counts is to have reached this point: “I don’t love you anymore (You wasted my time and I know that these things are not hard)“.

What genre is IGOR?

The music that Tyler writes is a reflection of his uniqueness and of the evolution that his own image has had over the years (in this regard I recommend a very interesting article by Francesco Abazia on Esquire)
We have already said that IGOR is not a rap album and this is because Tyler is no longer simply a rapper. This may seem tautological, but it serves to make the thing more clear and simple.

Tyler is a designer, a style icon in the streetwear paradise that has launched his own brand full of tailored suits and pastel shades and, even in music, has found an artistic originality long gone from the realm of rappers. His last record, which continues what he had started with “Flower Boy”, carries on a line that, like in his brand, combines blocks of different colors: in IGOR we mainly find the R&B soft melodies combined sometimes with heavy synths and rap incursions (the album features artists like Kanye West, Playboi Carti, Slowthai, Lil Uzi Vert).
We could say that his sound is closer to that of .Paak or Frank Ocean but it is a comparison that needs too many clarifications to be fully accepted.
The first of these is that his way of making music goes beyond music and meets art. And the art makes him very free to get out of the genres, and go beyond rap, being IGOR but at the same time always being recognized as Tyler, The Creator.

This is IGOR
This is IGOR
This is IGOR
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Denise Rashidi and the coloring book about Japan

Denise Rashidi and the coloring book about Japan

Giulia Guido · 5 days ago · Art

Fernweh is one of those fantastic untranslatable words that often contain a deep meaning. In this case, Fernweh, a German word, means “longing for distance”, that is the feeling that assails us when we want to leave and go as far away from home as possible. 

At least once in our lives, especially in recent months, we have all experienced such a feeling and it is precisely from this overwhelming desire to travel that Denise Rashidi let herself be inspired for her latest work. 

Denise Rashidi is a German illustrator who, during a trip to Japan, was captivated by the beauty of the streets, the particularity of the architecture, so much so that she started drawing them. This is how Daydreaming in Japan was born: A Coloring Book and Travel Adventure, a self-published book with decision makers and dozens of views of Japanese cities and villages to color as you like. 

Obviously, Denise Rashidi also gave her personal interpretation to the illustrations, coloring them with warm, almost neon tones, turning the places into surreal, dreamlike places. 

If you love Japan and have an incredible desire to travel, Daydreaming in Japan: A Coloring Book and Travel Adventure could be your next purchase. 

Denise Rashidi and the coloring book about Japan
Denise Rashidi and the coloring book about Japan
Denise Rashidi and the coloring book about Japan
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“Sneakerhead”, the Netflix series for shoe enthusiasts

“Sneakerhead”, the Netflix series for shoe enthusiasts

Emanuele D'Angelo · 5 days ago · Art

Dear sneakers fans and collectors, Netflix has thought of a series just for you.
Coming out on September 25th, we are talking about “Sneakerhead” a six-episode comic series with Allen Maldonado and Andrew Bachelor, produced by creator Jay Longino.

The protagonist of the series is Devin, a dad with an incredible passion for shoes, but who left the market some time ago. His lifelong friend will convince him to dive into a business deal, definitively awakening his passion.

Waiting for its release, here is the trailer that lasts about two minutes and a half, which in a few hours has made the full consensus counting at the moment over 200,000 views on YouTube.

“Sneakerhead”, the Netflix series for shoe enthusiasts
“Sneakerhead”, the Netflix series for shoe enthusiasts
“Sneakerhead”, the Netflix series for shoe enthusiasts
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The villa of “The Fresh Prince of Bel-Air” is on Airbnb

The villa of “The Fresh Prince of Bel-Air” is on Airbnb

Emanuele D'Angelo · 4 days ago · Art

It was September 10, 1990, on television a series destined to have a special place in our adolescence “The Fresh Prince of Bel-Air” made its debut. 30 years after that beautiful first episode that sucked us into the fantastic and colorful world of Willy, the actors organized a reunion with a very special surprise.

For the 30-year commemorative shoot of the sitcom, Smith gathered in the old mansion of Banks Tatyana Ali (Ashley), Karyn Parsons (Hilary), Joseph Marcell (Geoffrey), Daphne Maxwell Reid (Aunt Viv), Alfonso Ribeiro (Carlton) and DJ Jazzy Jeff.

In addition to announcing new episodes on HBOMax, the villa where Will Smith shot the sitcom for six years is on Airbnb.
Starting September 29, five people will have the opportunity to book one of the five stays for two people in a wing of Will’s house, available on October 2, 5, 8, 11 and 14.

Reservations are currently limited to Los Angeles Country residents, the cost per night will be only $30.
And it will be Willy himself to open “that hottie of the house“, inside you will find the same furniture of the series, an exclusive collection of sneakers and clothing of the prince used in the series.

Here is the statement released by Airbnb: “the family residence is as luxurious as it appeared in the TV series. Graffiti art, elegant interiors, timeless family portraits and Philadelphia cheese steak served on silver plates will transport you to the heart of luxury. Uncle and Aunt Banks not included.”

The villa of “The Fresh Prince of Bel-Air” is on Airbnb
The villa of “The Fresh Prince of Bel-Air” is on Airbnb
The villa of “The Fresh Prince of Bel-Air” is on Airbnb
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Alex Senna’s street art, made of people and shadows

Alex Senna’s street art, made of people and shadows

Giulia Guido · 4 days ago · Art

The first time we talked about Alex Senna we focused on the romantic aspect of his works. Now, almost 3 years later, we return to focus on the Brazilian street artist‘s work, paying attention to another aspect of his artwork that has become more and more frequent. 

Since he started, Alex Senna has been filling the cities of the world, from Brazil to Italy, from the United States to Hong Kong, with his murals depicting simple black and white characters, a stylistic choice due to the artist’s colorblindness.

These figures are represented in their everyday life and, like everyone on the street, they too walk, look around, push a bicycle or wait to cross. What makes Alex Senna’s characters out of the ordinary is the point of view, each of them is depicted seen from above, or slightly biased, and to complete the mural their shadow comes overwhelmingly. 

It is precisely the latter that never seems to be missing in Alex’s work and that gives the images a melancholic air: a woman walks dragging her black and dark shadow as if it were a burden to carry around, as if she were hiding all her thoughts and worries. Everyone is free to see in Alex Serra’s shadows what he wants, what makes him happy or sad, carefree or worried. 

Alex Senna’s street art, made of people and shadows
Alex Senna’s street art, made of people and shadows
Alex Senna’s street art, made of people and shadows
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