From the cool style, full of colors, the illustrations by Haein Jeong, a Korean artist based in Seoul, have a huge impact on the spectator.
The harmony of the tones and the apparent light-heartedness conceal, in reality, deeper themes: the themes of life and death, the passing of time and seizing the moment are recurring. The creations highlight fragility of life and the balance between the opposites.
The creative process is rather bizarre and is based on the paradox: pleasure is represented by impassive characters, pain from cheerful and gaudy colors. However, the visual result is harmonious, but at same time dense with a profound melancholy.
Loneliness, emptiness and fear are played down in a happy key but are nevertheless present in such a way as to make the viewer reflect.
