Iosif Abaab is a 3D artist who isn’t afraid to go over the top. His creative universe is a celebration of digital kitsch, where plastic, gloss, and hypersaturated colors take center stage in an aesthetic that completely rejects minimalism. “I like creating visually overstimulating images,” he told It’s Nice That. And he does so obsessively, layering detail upon detail until a simple object becomes something surreal—both familiar and alien at the same time.
Born in Romania and now based in Berlin, Abaab creates 3D worlds where toys, amulets, and tiny fetishes become the stars of dreamlike, absurd scenes. His hyperrealistic renders are often inspired by objects he actually wishes he owned. Like his Tamagotchis reimagined in a cyber-cute style, or the Berry Boom alarm clock that inflates comically when it’s time to wake up. Everything is overdone, shiny, rubbery—as if it belonged to a parallel universe where the laws of physics were rewritten by a child obsessed with CGI.
The Style of Iosif Abaab
His unique style has led him to collaborate with brands like Lazy Oaf, for whom he created a typeface made of chewing gum stuck to the sole of a shoe. A perfect example of his creative approach: taking something ordinary and turning it into something extraordinary, ironic, and hyper-produced.
His journey began at the Design Academy Eindhoven, where he tried to create a video game for a university project. “It was a huge challenge, but also a lot of fun,” he recalls. From there he started experimenting with short 3D animations, which have become his main artistic language. Today he works as a CG Generalist, collaborating with studios and clients on commercial projects, while continuing to build his personal world of dynamic transformations, unpredictable transitions, and textures that seem pulled from a synthetic dream.
Iosif mainly works with Houdini, Blender, and Cinema 4D with Redshift—tools that allow him to sculpt digital matter with almost physical freedom. His approach is intuitive, playful, and purposefully excessive. And in an era that often praises control and visual cleanliness, he responds with saturated, chaotic, and irresistibly joyful renders.
