Two brands join forces for a project that goes beyond a simple collaboration.
IUTER and Cinelli, brand symbol of the Italian cycling tradition, in fact, have mixed their traditions and philosophies creating a capsule collection and a real underground and inclusive cycling club and an independent cycling team: the cc/ci – cycling club / Cinelli IUTER – which debuted Sunday, April 10 at Parco delle Cave in Milan with the underground gravel competition “Maledetta Primavera”, organized by the collective GGGG Bici with the support of the two brands and able to collect more than 50 participants.
The cc/ci athletes will ride for the 2022 season on the King Zydeco “cc/ci” limited edition IUTER X Cinelli, the high modulus carbon gravel racing machine set up with Cinelli’s Made in Italy partners.
Within the collection S/S 22 S/S 22 “Più di ieri, meno di domani”, IUTER presents a special collaboration with Cinelli, symbol of the Italian cycling tradition, able with Antonio Colombo to bring together the world of cycling with the world of art. Rampichino, Laser, Bootleg are the names of iconic models as well known as those of Keith Haring, Futura or Barry McGee, artists who have made unique the history of Cinelli and its bicycles.
T-Shirts, hoodies, sweatshirts, vests and a technical IUTER anorak are updated with iconic graphics and references to Cinelli’s history: the illustrations of artist Alessandro Pessoli, the first coat of arms of founder Cino Cinelli, the victories at the 1988 Seoul Olympics.
The collaboration between IUTER and Cinelli presented yesterday evening at the IUTER Store in Milan where you can buy the capsule collection in collaboration.
