In the world of high-quality audio, few products are as iconic as the Bose 901 speakers. Since their debut in 1968, these speakers have redefined the concept of sound reproduction, focusing not only on technical quality but also on creating an immersive experience through the combination of direct and reflected sound. Today, to mark the 60th anniversary of Bose Corporation, the legendary 901s are making a comeback through an unprecedented collaboration with Kith—and its founder Ronnie Fieg—and furniture designer Mark Jupiter.

The journey of the Bose 901 began in 1968, when founder Amar Bose posed a revolutionary question: how can the depth and spatiality of a concert hall be replicated in a living room? The answer came in the form of a radical design: eight drivers aimed at the wall to reflect sound and one directed at the listener. This configuration created an enveloping effect, making the music feel as if it were coming from all directions.
The 901s stood out not only for their groundbreaking sound innovation but also for their design, turning them into prized decorative objects. It’s no surprise they remained a staple of the Bose lineup for nearly fifty years, until 2016, earning the title of a “game changer” in the audio industry.

This year, Bose is celebrating its 60th anniversary by bringing the 901s back to life in a limited-edition series that blends their sonic legacy with a contemporary aesthetic vision. And who better than Ronnie Fieg, founder of Kith and a music enthusiast, to spearhead this revival?
Fieg, renowned for his keen eye for design and out-of-the-box collaborations, enlisted Mark Jupiter, a Brooklyn-based furniture designer, to reinterpret the 901s. The result is a series of only 12 commemorative sets that elevate the speakers into functional works of art.

The new edition of the Bose 901 retains the essence of the original model but with an updated aesthetic. The speakers are available in two variants: bleached ash and air-dried natural walnut. These materials not only highlight the beauty of wood but also make it a central element of the design, aligning with the idea of speakers as decorative objects.
The speakers rest on hand-polished brass bases with a sleek tripod design, adding a modern touch while preserving elegance. To complete the nod to the original, the gray fabric covering the drivers is the same used in the 1968 version.

Fieg emphasized that this collaboration wasn’t born from a trend but from his passion for music and design. “I want to make music more beautiful,” he stated. “These speakers aren’t just tools for listening; they are objects to admire.”
With this collaboration, Bose and Kith demonstrate that sound quality and design can coexist in perfect harmony. In an era where convenience often overshadows aesthetics, the Bose 901 x Kith reminds us that sound—like art—deserves its space, both for the ears and the eyes.


