The Milan Fashion week ends today, surfing on the same positive wave of the Design Week, creating a homogeneous dialogue between garments and art. The link with art has meant that MFW has not been just a commercial moment, but a dialogue between different kinds of creativity, concept at the base of the exhibition set up in the Marsèll Paradise.
The creative hub of the brand Marsèll, in Via Privata Rezia 2, will host until October 3 the exhibition “Last Come First”, with an installation by Californian artist Rrose. Pseudonym of Seth Horvitz, Rrose has been for years an artistic and musical reference point for the techno and electronic scene in Berlin. The installation that Rrose creates inside Marsèll Paradise, in fact, recalls the club settings, between darkness and brutal minimalism of the spaces.

In a bare room, resting on the floor Rrose places six abstract photographs. The hypnotic appeal of these images then explodes into a looping video, in which the photographs are animated and projected inside a completely dark and alienating room.
The sound is the transformation of simple sounds – as explained by Rrose – then retransformed countless more times, “Like a handmade algorithm.”
“Last Come First” doesn’t feel like a fashion event, throughout the space there isn’t a single shoe model, exposed upstairs at Marsèll Paradise, along with a selection of top-notch magazines and art books. The concept is clear: focusing only on the product does not enhance it. The new fashion is the artistic experience of fashion, it is living thematic and geographical connections between different places, starting from Veneto – where Marsèll collections are handmade – and ending in Milan, or are we in Berlin?