Meet The Vans is a campaign that feels like a homecoming, but it’s also a way to tell what it means to belong to a family made of creativity, rebellion, and pure “Off The Wall” spirit. For the holidays, Vans is launching a collection that brings together three generations of brand lovers, each one capable of interpreting in their own way the identity that made its silhouettes iconic.

Under the creative direction of Thom Bettridge, the campaign brings together a diverse cast — from Tony Alva, skateboarding legend, to Nettspend, a voice of Gen Z’s new rap scene, alongside Bella Poarch, Zion Wright, Junior Gutierrez, Efron Danzig, Marz Lovejoy, Cali DeWitt, and 22. An eclectic family, just like Vans has always been, continuing to represent a common language across generations, cultures, and styles.

The holiday collection reimagines the Classics — Authentic, Slip-On, and Old Skool — through woven fabrics, winter plaid patterns, and soft fleece. There are also more festive versions, with red tones, metallic details, pearls, and lace that transform models like the Knu Skool, Super Lowpro, and Mary Jane Creeper into a playful and contemporary mix.

Meet The Vans digs into the brand’s roots while also redefining what it means to feel part of something.