Prada or nada.
In all areas of our society, there is a point of reference, a model, an example, a paradigm, a beacon that lights the way for all others.
It can be said that this role in the fashion world can be attributed to very few fashion houses, and one of these is certainly the one founded in 1913 by brothers Mario and Martino Prada, who opened a leather, handbags and travel and luxury accessories store in the Galleria Vittorio Emanuele II in Milan.

For 30 years Miuccia Prada has been exalting her creations, which combine the iconic silhouettes of the 1960s with ephemeral styles only in appearance, thanks to campaigns that have rightfully entered the collective imagination and the history of advertising.
We have therefore chosen to put together the most beautiful Prada campaigns of the last 30 years.