On the occasion of New York Fashion Week, Nike presented 5 collaborations 5 iconic brands from the world of fashion in view of the Tokyo Olympic Games in the program this summer and did so during the Future Sport Forum.
The idea behind these partnerships is a real challenge from the Beaverton brand; imagine new languages through which to convey the various expressions related to sport in the context that more than any new limits the fundamental values, the Olympic Games.
The 5 brands involved in this project are: Jun Takahashi’s UNDERCOVER, Yoon Ahn’s AMBUSH, Off-White, Matthew Williams’ 1017 ALYX 9SM and sacai with Chitose Abe. 5 designers and 5 different collections shape in such a way as to reflect the peculiar characteristics of a single athlete, his sporting discipline and his personal interpretation.
The collaborations presented are an integral part of a strong Nike project intent on fixing the emphasis on the welding and inclusive value that distinguishes the sport and which has always had the objective of breaking down any type of socio-cultural barrier thanks to the spark of imagination, possibility, and vitality.
