In the days when COP26, the United Nations Climate Change Conference 2021, was staged, there was a lot of talk about the responsibility of every single person towards the environment. Imagine being able to do one small sustainable action a week that becomes a game to share with your group of friends and family, creating respectful community. This is the idea of the project nuna (in Mayan language “soul and awareness”), launched by zeroCo2, a company that deals with reforestation, and AWorld, App selected by the UN in support of ActNow (campaign against climate change).
Nuna consists of a deck of 52 cards, each illustrated by young Italian artists with living species neglected by man. Along with the illustrations on each card is included a practical and original advice to make a gesture that helps to protect and respect the environment.
52 are also the weeks of the year, so nuna becomes a personal and sustainable challenge to be completed in 365 days. With a playful approach, nuna is a moment of discussion on responsible lifestyles that everyone can undertake towards the environment.
On each card there is also a QR code that allows you to deepen the advice on the App AWorld. Recording each goal then you can challenge family and relatives, in a healthy and fun competition.
