Take an iconic sneaker and OG like Air Jordan 1 and combine it with the aesthetics steeped in history and modernity of the city of Milan, what is born are the Air Jordan 1 Mid Milan that will be launched worldwide exclusively by One Block Down on February 19, 2020.
Air Jordan 1 Mid Milan is characterized by embossed details inspired by the marble of the Duomo that are integrated in the leather and fabric with three typical colors of the monument: bone white, beige and caramel.
To further underline the bond with the city, a leather tag with the words “MLN” is attached to the right shoe, further reinforcing the strong feeling of esteem that Jumpman and Italy share, which began back in 1986.
On the occasion of the launch, One Block Down didn’t set limits and decided to open its historical Air Jordan 1 Mid archive and allow those who will be able to win the Milan shoes to buy one of the most coveted sneakers of the last 10 years.
In the archive, in fact, there are also collaborations with Off-White and Travis Scott and can be purchased again at retail price.
In order to win the chance to buy them, however, you will have to pass a test, score three consecutive shots from different distances, which you can shoot at the basketball court of Via Gaetano Giardino 2.
But that’s not all, One Block Down has also curated an installation inside the Museo del 900 in the occasion of House of Jumpman Milan, where the collection Fight Utility Jordan Women and Air Jordan 1 Milan itself will be previewed for the EMEA public.
Save the date, 19 February 2020, an unmissable day.
We told you.