The 6 commercials nominated for an Emmy

The 6 commercials nominated for an Emmy

Giulia Guido · 3 months ago · Art

Yesterday, 13 July, the nominations were announced for the 2021 Emmys, which will be held on 19 September live from the Microsoft Theater in Los Angeles.
Instead of reporting the usual long list with all the nominations (easily downloadable from the official Emmys website), we decided to focus on a category dear to us that is part of the Creative Arts Emmy Awards.

The Emmy Awards are perhaps the most important award in American television and are divided into several classes. The most famous is the Primetime Emmy Awards (the one we usually refer to when talking about Emmys) which includes the most important awards, then there are the Daytime Emmy Awards and the Sports Emmy Awards. For each of these classes there are the Creative Arts Emmy Awards, which are the awards for those categories and professions that work behind the scenes such as producers, cinematographers, costume designers, special effects people and many others.

Since 1997, one of the categories of the Primetime Creative Arts Emmy Awards has been “Outstanding Commercial“. We closely follow the commercials that brands, together with creative and advertising agencies, are committed to creating and increasingly we notice how these short videos are conceived as real short films with the aim, not only to sell a product, but to talk about different lifestyles and universal values.

The six commercials nominated for the 2021 Emmys do just that. Released between 1 June 2020 and 31 May 2021, the selected commercials manage to blend the brand’s philosophy with what’s happening in the world. The videos tell universal stories and needs, sometimes seriously as in You Love Me by Beats narrated by Dr. Dre, sometimes ironically and lightly as in Alexa’s Body with Micheal B. Jordan and sometimes with passion and strength as in You Can’t Stop Us by Nike.

Check out the 6 nominees below and let us know which is your favourite!

Airpods Pro — Jump – Apple AirPods

Alexa’s Body – Amazon Alexa

Better | Mamba Forever – Nike

It Already Does That – Apple Watch Series 6

You Can’t Stop Us – Nike

You Love Me – Beats by Dre

The 6 commercials nominated for an Emmy
Art
The 6 commercials nominated for an Emmy
The 6 commercials nominated for an Emmy
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Suds and Smiles the photo series by Samantha Fortenberry

Suds and Smiles the photo series by Samantha Fortenberry

Collater.al Contributors · 1 week ago · Photography

Alabama based photographer Samantha Fortenberry has taken a series of photos called ‘Suds and Smiles‘. She asked her friends to choose a series of objects, which had important meaning for them or which were important for the time of the bathroom, thus customizing the set one by one. The collection explores the relationship between people and objects, kitsch accessories and hilarious settings are the protagonists of these super-colored photos.

The people portrayed are naked, the artist wanted to represent them in this way, in all their beauty and naturalness. Samantha also introduces ideas of body positivity and gender equality and, between a male and female nude, the photos express great confidence.

The girl says: “I want to gather a wide variety of people of all their shapes and sizes to show the various forms of beauty that each person has“.
Let’s take a look at it together.

Text by Elisa Scotti

Suds and Smiles the photo series by Samantha Fortenberry
Photography
Suds and Smiles the photo series by Samantha Fortenberry
Suds and Smiles the photo series by Samantha Fortenberry
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Juergen Teller plays with SS22 by JW Anderson

Juergen Teller plays with SS22 by JW Anderson

Andrea Tuzio · 6 days ago · Photography, Style

It is impossible to define Juergen Teller as a simple fashion photographer.
With his work and his unique and inimitable aesthetics, the German photographer investigates the social constructions that concern beauty and everyday life through his direct and unfiltered style that leads to irony, humor and provocation.
His subjects are all treated in the same way regardless of who they are, the cut of his shots is democratic, instinctive and direct thanks to which he has become an icon in the world of artistic and fashion photography.
He has always preferred the rough sincerity of the photos that came out of the roll as they were, always true to himself, he has never changed his style even when he switched to digital. 
He has worked for Burberry, Celine, Marc Jacobs, his photographs have ended up on the covers of Face, i-D and Vogue and he has done covers for Björk and Morrisey.

This time around, Teller becomes a double star for JW Anderson’s SS22 lookbook.

A real calendar where, among the models wearing the prêt-à-porter creations of the British designer surrounded by tires that serve as a set, the German photographer chooses to become part of the project by immortalizing himself in black briefs and a camera around his neck in pin-up poses.

Teller overturns the status quo, overturning, as usual, the exasperated seriousness of the fashion world to play with it and make fun of it.
This is the umpteenth proof by a legend of contemporary photography, that he always manages to unsettle the users and rewrite obsolete rules, only to overturn everything again immediately afterwards.

Below you can check out JW Anderson’s SS22 lookbook/calendar.

Juergen Teller plays with SS22 by JW Anderson
Photography
Juergen Teller plays with SS22 by JW Anderson
Juergen Teller plays with SS22 by JW Anderson
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The party for the 30th anniversary of the Shadow 6000 by Saucony Originals

The party for the 30th anniversary of the Shadow 6000 by Saucony Originals

Giulia Guido · 6 days ago · Style

A few weeks ago, on the occasion of the 30th anniversary of the Shadow 6000, the famous Saucony Originals silhouette, street artist EricsOne painted a gigantic mural that continues to dominate Corso Garibaldi.
The celebrations did not end with the creation of the artwork, however, as a few evenings later the brand new Carlo al Naviglio restaurant opened its doors to friends of Saucony for an exclusive party where EricsOne’s work was officially presented to the public with a video projected on the mega screens positioned in the location’s courtyard. 

The guests had the chance to see many Saucony Originals models displayed like works of art in a gallery, positioned on pedestals lit by design lamps, ready to be admired from every perspective and, in the meantime, to taste the assortment of samples proposed by the kitchen. 

Shadow 6000 di Saucony Originals

As always, Saucony had a special eye on its guests, offering both a selection of items, from tote bags to shoes, personalised and hand-painted by professionals, and a live painting performance by EricsOne, who during the evening created another piece of artwork, much smaller than the one in Corso Garibaldi, but equally impactful. 

The event was then enlivened by exceptional music, with a dj-set by Polly and Pamy, who for the second part of the evening gave way at the consolle to DJ and producer Shablo, then joined by artist Ernia who entertained the audience with her “Superclassico” on the very day the single went platinum three times. 

The evening also officially launched the new Fall/Winter 2021 campaign which precedes a series of highly anticipated releases throughout October including the Shadow 6000 Sweet Street from the Shadow 6000 Foodfight.

Relive the atmosphere and the best moments of the party in our gallery and in the video below! 

The party for the 30th anniversary of the Shadow 6000 by Saucony Originals
Style
The party for the 30th anniversary of the Shadow 6000 by Saucony Originals
The party for the 30th anniversary of the Shadow 6000 by Saucony Originals
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Stüssy x COMME des GARÇONS, a new collaboration

Stüssy x COMME des GARÇONS, a new collaboration

Andrea Tuzio · 6 days ago · Style

Two of the most iconic players in the streetwear world, Stüssy and COMME des GARÇONS, have released a new collaboration with a 90’s and essential aesthetic.


After launching the Laguna Beach fragrance earlier this year, the brand founded by Shawn Stüssy and the one created by Japanese designer Rei Kawakubo continue their dialogue with a new capsule collection consisting of: a black nylon coach jacket with co-branded graphics on the left chest and back of the jacket, a grey hoodie with the “CDG” and “Stüssy” logos on the chest and a graphic on the back and two t-shirts – one in white and one in black distinguished by the “CDG” logo, a triptych of Stüssy logos and the “N°4” typical of the Californian brand.

This latest Stüssy x COMME des GARÇONS apparel collaboration will be released on September 24 in Stüssy, CDG and select Dover Street Market stores and online through the Stüssy and CDG shops.

Stüssy x COMME des GARÇONS, a new collaboration
Style
Stüssy x COMME des GARÇONS, a new collaboration
Stüssy x COMME des GARÇONS, a new collaboration
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