The 55th edition of the Super Bowl is less and less to go and, as every year, we at Collater.al are eagerly awaiting it.
This year’s NLF final, hosted at Tampa’s Raymond James Stadium, will be slightly different from usual. The pandemic has forced everyone to downsize the event, has limited commercial spending on big brand ads and will certainly also make it necessary to limit audience participation. For 2021, however, the multinational main sponsor of the event Pepsi has chosen to make the star of the Halftime Show on 7 February one of the strongest pop stars of recent times: the new king of R’n’B The Weeknd.
The Weeknd will perform ‘Blinding Lights‘ at the half-time show and making the event even more extraordinary. This is officially confirmed by the teaser of the Pepsi commercial, in which different people perform the song. Pepsi also revealed the implementation of “Grab & Scan“, a special customer feature that will offer exclusive content at the Super Bowl to all cola can owners.
Are you ready for the show?
Words by Federica Cimorelli