The rainbow is understimated is the name under which Piero Percoco is blowing up on Instagram, reaching almost 100k followers. His photo project is liked because it is authentic and super colourful. The bio reads southern Italy, offering a clear geographical indication. Specifically, we know that the region most explored is his own, Puglia. Here Percoco, born in 1987, carries out an analysis of everyday life through his shots taken strictly with his smartphone camera, offering his audience a glimpse into the routine of the province. A slow life where contact with nature emerges so much that it often becomes the protagonist. Similarly, it is the absurd that Percoco seeks out, attracted by every illogical and paradoxical aspect of life.

In addition to this summer series, the exhibition – titled The rainbow over Milan – presents some shots of the Putignano Carnival, offering a darker, nocturnal vision that differs from Piero Percoco’s typical photography.

The rainbow is understimated

Courtesy Piero Percoco