Art Porsche Italy electrified us with five artists
Artcomicsphotographyporsche

Porsche Italy electrified us with five artists

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Giorgia Massari
Porsche | Collater.al

It happens more and more often that companies and brands choose art to communicate their values, this time it is Porsche Italia‘s turn. In fact, the German automaker is not new to this kind of union, which already last year created the Dreamers.On project to give space to the voices of visionaries. It was Dreamers.On’s artistic director, photographer Stefano Guindani, who worked in unison with Porsche Italia on the project The art of Soul, Electrified, which brings into dialogue the work of five artists and the power of sustainable mobility, a prerogative of the Porsche Taycan electric car. The five artists involved were given carte blanche. The only track to follow was that of a triptych, to be made interpreting Porsche’s journey toward more sustainable mobility. “As outsiders in the automotive world, it must not have been an easy task for them,” Guindani himself says in the conference, “but starting with the object-the Taycan-they quickly realized that it is a dream and were able to appreciate its founding values.” But let’s find out more about the artists involved, their interpretations and the event, held last Dec. 15 at Soho House in Rome.

Porsche | Collater.al
Porsche @Soho House Roma

Guindani and Porsche Italia specifically chose five artists who are very different from each other. Each of them uses a different and specific media, capable of creating a well-defined and unique language. From photography with Andrea Franzetta to illustration with Elisa Seitzinger, passing through the world of comics with Alberto Ponticelli and the world of set design with Giuseppe Ragazzini, all the way to graphics with Katetheo‘s digital works.

Porsche | Collater.al
Porsche @Soho House Roma, Elisa Seitzinger – Energia che nasce dall’incontro tra scienza e leggenda (Photo by Ernesto S. Ruscio/Getty Images)

“The curiosity to see how they would interpret, each with their own art, the Taycan and the concepts it represents, namely power, future, revolution, elegance, beauty, accompanied me from the beginning to the end of this journey,” explains Stefano Guindani. “I think the result reveals to us four different worlds, each characterized by its own way of imagining and telling things. It is really fascinating to witness the creation and unveil these visions.”

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Giuseppe Ragazzini, Sinergia tra anima e creatività

La mostra The art of Soul, Electrified sarà disponibile presso tutti i Centri Porsche in Italia e sarà il primo evento artistico in movimento organizzato da Porsche Italia. Con questo progetto, Porsche continua l’impegno della filiale italiana nel sostenere e promuovere artisti emergenti, visionari capaci di offrire uno sguardo innovativo sul mondo Porsche.

Porsche | Collater.al
Elisa Seitzinger, Energia che nasce dall’incontro tra scienza e leggenda
Porsche | Collater.al
Katetheo, Correre veloci verso un futuro sostenibile
Porsche | Collater.al
Alberto Ponticelli, Tempesta che si fa strada
Porsche | Collater.al
Andrea Frazzetta, Energia, in armonia con il pianeta

Courtesy Porsche Italia and artists

Artcomicsphotographyporsche
Written by Giorgia Massari
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