Style Prada SS21, Raf Simons’ debut

Prada SS21, Raf Simons’ debut

Andrea Tuzio

Yesterday at 2 p.m. the most awaited event of this Milan Fashion Week, Prada‘s digital show of the SS21 women’s collection. It was the first show of Miuccia Prada and Raf Simons as creative co-directors and it was also Simons’ first time in the womenswear world.

Everything took place in Fondazione Prada, in a sort of arena with a column in the center, entirely covered in yellow velvet and surrounded by delicate curtains of the same identical color. Thin mast chandeliers held monitors and cameras for direct streaming of the parade, able to capture every detail. The design of the setting is by OMA/AMO.

The entire collection is characterized by the triangular Prada logo embroidered on the chest of tops and dresses in black that recall the concept of uniform and its different interpretations, or on the back of outerwear. The logo is everywhere, we find it also as an earring and as a metal plate on the garments but in a smaller version than the embroidered ones.

Turtlenecks, oversized jackets, wheeled skirts, pastel-colored dresses, large pockets and summer tube and egg coats, all combined with floral or geometric patterns, which come directly from the house’s archives, prints and embroidery.

At the end of the show Miuccia Prada and Raf Simons answered the questions asked by users and commented on the looks.

The relationship between man and technology, sustainability and inclusiveness as fundamental values were the topics touched on by Miuccia, while Simons dwelt on the concept of novelty: “it is something that has never been seen before and it is something that new generations can bring”.

Written by Andrea Tuzio
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