Are the images in Quètu, Marita Madio‘s latest project, real or fake? It is difficult to say for sure.
Marita Madio is a digital artist and architect with a background that began at the Politecnico di Bari and continued with a Master’s degree in digital architecture at the IUAV University of Venice. After her studies, Marita moved to London where she worked for several studios until she returned to Italy in 2020 to found her own.
It was then that due to the pandemic she was forced, like everyone else, to stay indoors and find new ways to escape. Hers could not but involve her work and technical skills: this is how the Quètu project was born, which in Sicilian means calm and tranquillity.
Lacking the opportunity to travel and change scenery, Marita used 3DS and Photoshop to create a series of unique views of a dream location that would allow her to disconnect from the everyday and dream of being somewhere else.
“This is my happy place where I felt free to gather my thoughts and at the same time to explore new territories without having to move from the safety of my home.”
For Quètu, Marita Madio took one of the most beautiful places in our country as a reference, namely the Alicudi island in Sicily. It is one of the seven Aeolian islands, particularly the wildest and most natural one. Here he imagined a house immersed in nature, with windows and terraces overlooking the deep blue sea. A place where you can breathe again.
Every single detail of the images is so meticulously cared for that we doubt whether the place we are looking at really exists. From the coffee pot left on the cooker to the broom still resting on the table, to the cups still dirty with coffee: every element makes us believe that the house is inhabited… Perhaps by us?
“In this place, time expands and you can uncover the beauty in the small things: as the paint peeling off the old walls from the sea breeze, drawing intricate geometries, as the handpainted majolica tiles, as the shadows drawn by the sun filtering through the bamboo canopy, as the blue window framing the sea.
Moments and actions are crystallised into the objects that are pictured just before or right after the human presence, so no one is there really, and whoever looks at those images can pretend to be there, living this journey.”