Photography The characters of RadaRada, how an imaginary is born
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The characters of RadaRada, how an imaginary is born

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Claudia Fuggetti
I personaggi di RadaRada, come nasce un immaginario | Collater.al

RadaRada is the name of an English brand and a kind of imaginary that was formed in a natural, spontaneous way. The names behind the project are those of Paolo Mura and the photographer from Rozzano Any Okolie, together they gave life to “RadaRada”, a new word, which does not exist, but at the same time can mean everything.

As Paul Strong tells us:

“I’ve been fortunate enough to travel a little so I have come across people, moments, and random things which I draw inspiration from. It can come from what an old street vendor in Hong Kong is wearing, the cut of their shirt, the colours of the fruit they are selling. I take these random moments and rework them into my collection in an ode to these experiences”.

Paolo and Any involved their closest friends in the project and on the basis of their persolanilties they created a real work with a strong visual imprint.

Explore RadaRada below, where you’ll also find a video:

I personaggi di RadaRada, come nasce un immaginario | Collater.al
I personaggi di RadaRada, come nasce un immaginario | Collater.al 9 20

Thanks to the models Imy, Mattia, Orsola and Ruben.

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Written by Claudia Fuggetti
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