If an all-around artist works with a streetwear brand, the result can only be explosive and that’s precisely what happened with the Rae Primo x Southfresh capsule collection.

Rae Primo is a tattoo artist specializing in lettering who works between Milan and New York collaborating with several tattoo studios, but his art does not end with tattoos. Given his departure from the graffiti scene, his letters with a thousand fantasies, before they were made on the skin, were made on walls, trains, and even canvases. These latest creations have found homes in contemporary art galleries, museums, and private collections.

The fantasies and textures of his paintings inspired Alberto Pepe, founder of Southfresh, who created an original pattern that we find in the entire capsule collection characterized by a mix of colors ranging from yellow to red, from blue to fuchsia.

The collection includes t-shirts, shirts, reversible varsity jackets and the iconic “ins pocket” sweatshirt with modular pocket.

Rae Primo x Southfresh will be available online on the official website from 25 November and at Temporary Soutfresh in Milan, via Ceradini, 24 from Monday 26 November.