RS-Dreamer, the first collaboration between J.Cole and PUMA

RS-Dreamer, the first collaboration between J.Cole and PUMA

Andrea Tuzio · 2 weeks ago · Style, Style

After the announcement of the partnership between J.Cole and PUMA last February, the RS-Dreamer, the first signature shoes of the US rapper and producer, was finally presented.

Always a basketball fan and player, we saw him, for example, trying his hand at a dunk during the All-Star Game 2019 NBA Dunk Contest and playing with the NBA pros, the silhouette chosen for this first collaboration could only be a basketball sneaker but designed to be worn both on and off the floor.
Versatility as a starting point for this project is only the beginning of a long-term collaboration.

PUMA made its return to the world of basketball in 2018, after 30 years of absence, but no one could expect it to do so with this strength. The brand was already doing very well by contracting absolute celebrities like Rihanna, Kylie Jenner, The Weekend, Selena Gomez, etc.
With the announcement of Jay-Z as creative director the turning point was clear, the German brand immediately signed many interesting prospects such as the first pick of the 2018 draft DeAndre Ayton, Kyle Kuzma of the Los Angeles Lakers and Marvin Bagley III, 21-year-old big man of the Sacramento Kings. These three players wore the RD-Dreamer during the training sessions that the NBA teams are facing in the so-called “Orlando bubble”, before the restart scheduled for July 31.

Inspired by the pursuit of dreams, Cole said: ““When said out loud, all the best dreams sound crazy. Dreamer logo was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others”.

Speaking about the multi-year partnership with the Frankfurt-born artist in Germany, PUMA’s global director of brand and marketing, Adam Petrick, said: “Our partnership with Cole is deep-rooted. Cole’s involvement in product creation, marketing campaigns, and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand”.

The J.Cole x PUMA RS-Dreamer will be available from July 31 in all Foot Locker stores for $125.

RS-Dreamer, the first collaboration between J.Cole and PUMA
RS-Dreamer, the first collaboration between J.Cole and PUMA
RS-Dreamer, the first collaboration between J.Cole and PUMA
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Brooks Reynolds, faces between lights and shadows

Brooks Reynolds, faces between lights and shadows

Giulia Guido · 2 months ago · Photography

It is difficult to define Brooks Reynolds with one word. He is a director, but also an author and photographer. Born in Burlington, Canada, Brooks Reynolds first approached photography during his high school years, then over time he explored all the possibilities this art had to offer. Today Brooks spends most of his time behind the lens, sometimes taking beautiful photographs, sometimes shooting short films and commercials. 

In this case we want to focus on a small aspect of his work, which we recommend you to discover on his website, the portraits. Scrolling through his portfolio, or his Instagram profile, among the frames of his shorts and projects for clients, you may come across faces, glances that stand out in the darkness of streets and rooms. 

Many times they are strangers, met by chance, but those of Brooks Reynolds do not only show banal faces, they tell stories, we can perceive people’s moods, we can almost hear their thoughts. 

The main feature of all his shots is a cinematic vision on the stage, developed thanks to his short films and that goes perfectly with an exasperated use of light, which creates amplified areas of light and shadow. 

Below is a selection of his shots, but to find out more about Brooks Reynolds’ work go to his website

Brooks Reynolds, faces between lights and shadows
Brooks Reynolds, faces between lights and shadows
Brooks Reynolds, faces between lights and shadows
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The Japanese suburbs in Alessandro Zanoni’s photos

The Japanese suburbs in Alessandro Zanoni’s photos

Giulia Guido · 2 months ago · Photography

There is a moment of the day, before the shrill sound of the alarm clocks, in which everything seems to pause. The light is light and reveals only the silhouettes of the buildings and the lines of the streets, the street lamps and neon lights of the signs illuminate the landscape intermittently and even the most chaotic cities look like small, almost uninhabited villages. 

Although it was enough to wake up a little earlier, there are still few people who challenge sleep to discover this urban beauty. One of them is Alessandro Zanoni, a visual designer and part-time photographer, who spent a few months among the most important Japanese cities, from Tokyo to Nagoya, Osaka and Fukuoka. 

Here, before the sunlight and heat flooded the streets, Alessandro, armed with his photographic spot, wandered through the suburbs, taking walks on the edge of the surreal, immortalizing the peace and quiet. 

Thus was born his photographic project “Rising in the Dark“, now in its third volume. A collection of photographs showing empty streets lined with small houses and low buildings and where, from time to time, you can see a parked car. The wires of electricity stand out against a background made by a sky that is clearing and abandoning the darkness for an infinity of rosy and heavenly shades. 

I wandered in the wee small hours, while the summer sunrise bright was approaching fast, trying to catch the suspension of a precious time that gives itself to few, chasing in vain the spirit of the ordinary-life in Japan. 

Below you can find a selection of shots, but to discover them all go to Alessandro Zanoni’s website and his Instagram profile.  

The Japanese suburbs in Alessandro Zanoni’s photos
The Japanese suburbs in Alessandro Zanoni’s photos
The Japanese suburbs in Alessandro Zanoni’s photos
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Cinematography – Trainspotting

Cinematography – Trainspotting

Giordana Bonanno · 2 months ago · Photography

“Choose a life. Choose a job. Choose a career. Choose a family. Choose a fucking big television. (…) Choose rotting away in the end of it all, pishing your last in a miserable home, nothing more than an embarrassment to the selfish, fucked up brats you spawned to replace yourself, choose your future. Choose life… But why would I want to do a thing like that?”

The purpose of Renton and his friends is clear from the beginning: take heroin. In short, this is exactly what Irvine Welsh tells us in her novel and Danny Boyle later adapted it for the big screen with this film, the solidarity that deeply links those who put drugs before any other interest. The story clearly follows a period in the story of these guys, without taking someone’s side or moralizing, among lies, despair, and even a bit of British humor. What made it a real cult, in addition to the setting and narration of a story on the edge of discomfort, is the stylistic expression of 90s punk inspired by the heroin-chic subculture, expressed by the looks of the characters.

Trainspotting is a real mental but above all visual trip and the use of wide-angle lens and colour manipulation in photography justify its hallucinogenic effect. The director wants to make us participate in what is happening not only by showing it but also by arousing in us the same unstable feelings and moods of a parallel reality.

But this reality “really” existed, sometimes it was hidden, but someone like the German photographer Tilman did not miss the opportunity to document it. From Scotland we move to German capital, the avant-garde Berlin, which in the meantime had also established a sort of unwritten law against photography in some clubs like the Berghain, in order to ensure the protection and privacy of its visitors.

In there everything is possible and everyone can express themselves.

In those years, Tilman made a reportage shot in analogical, of which each frame represents unique testimonies, excited, stoned youths yearning for freedom. His collection contains more than 10,000 images from 1991 to 1997 and, on the thirtieth anniversary of the fall of the wall, they were included in the exhibition called “No Photos on the Dance Floor“.

Did you know: Oasis were asked to contribute to the soundtrack, but Noel Gallagher declined, as he thought the film was actually about trainspotters.

Genre: Drammatico
Director: Danny Boyle
Director of photography: Brian Tufano
Writers: Irvine Welsh, John Hodge (screenplay)
Cast: Ewan McGregor, Ewen Bremner, Jonny Lee Miller

Cinematography – Trainspotting
Cinematography – Trainspotting
Cinematography – Trainspotting
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InstHunt Special Edition – Safe place

InstHunt Special Edition – Safe place

Giordana Bonanno · 2 months ago · Photography

InstHunt Special Edition is the new collection of your best photos that follow a specific theme. Each month it will have a dedicated title and you will give it life through your shots. 

This month’s theme was “Safe place“: we all have a safe place to flee to, and you’ve shown us your. Find out the best photos below and don’t miss the next appointments!

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Fotografico: @marcopizza_ Scrittrice : @fra_not — Le parti del corpo si rinnovano continuamente, unghie, capelli, denti. È come se fossimo tante persone diverse in un'unica persona. Nascono nei e si formano nuove costellazioni, spariscono le fossette ma spesso rimangono i sorrisi, compaiono delle rughe che parlano di giorni vissuti e di notti perse, si screpolano le labbra ma si sente lo stesso il profumo di un bacio, si screpolano anche le dita, per il freddo, e perdiamo tutto quello che avevamo poggiato sulle mani, tra le mani. Ci coloriamo con dei tatuaggi, per riuscire a vedere su di noi quello che proviamo dentro. Accumuliamo ferite, da tutte le parti, sempre nuove, sempre diverse: sulle gambe quando la mattina assonnati sbattiamo al letto; sulle braccia quando trasportiamo pesi troppo grandi; sul cuore quando ci dimentichiamo di chiudere a chiave ed entrano i ladri; sugli occhi quando qualcosa che doveva esserci è partita via senza ritardi, senza biglietto di ritorno.Pensiamo stupidamente di abitare sempre nello stesso posto, ma non è così. Il nostro corpo cambia in continuazione, dentro la perenne lotta tra la vita e il tempo, è l'insieme di ciò che resiste, che non si arrende, che combatte. La persona che oggi guardo allo specchio non è la me di ieri, non sarà la me di domani. È semplicemente una possibilità, che però semplice non è stata mai.. . . . #project_uno #somewheremagazine #theportraitpr0ject #project_soul #thedarkproject #humanedge #thehub_portraits #bravogreatphoto #rawmates #igpodiun #hvmansouls #majestic_people #italian_portraits #vogueitalia #777luckyfish #creatorsmag #expofilm #bnwphotography #igersitalia #igcampania

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Camera bruciata #insthunt #specialed

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Soñar despierta

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Stay tuned and go follow our Instagram page to discover the theme of the next issue InstHunt Special Edition. 

Be creative Be part of

InstHunt Special Edition – Safe place
InstHunt Special Edition – Safe place
InstHunt Special Edition – Safe place
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