To celebrate its entry into the Chinese market, automaker Genesis organized a show that went down in Guinness World Records history.
A debut in grand style for the Korean luxury brand owned by the well-known Hyundai that certainly did not go unnoticed, 3,281 drones have drawn the logo of Genesis transforming the skies of Shanghai in a real canvas.
Surely you are wondering where the primacy lies. Well, there you have it, the 3,281 drones that walked the skies of the Chinese city were not piloted by anyone but performed automated movements.
A presentation that embodies in every way the philosophy and elegance of the automaker, which aims to break boundaries and inspire new possibilities.
“Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three word. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis. Design starts with the brand, design is the brand.”
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That’s not all, the 3,281 drones in addition to perfectly replicating the brand, put on a real show, also reproducing the liveries of future cars and the first models that will be put on the market in China.
