The new collaboration between Nike and Slam Jam is about a journey, one that Luca Benini, founder of Slam Jam, first took to New York in the mid-1980s.
What struck Benini was the same energy that Milan and New York expressed while still offering opposite expressions of this same energy and that, when put in conjunction, were able to generate something totally unexpected. And it was from this conjunction that Slam Jam was born.


2022 is the year in which Nike celebrates 40 years of the Air Force 1, and for this occasion Slam Jam has reinterpreted precisely one of the Beaverton company’s most iconic sneakers, shaping the different forces that shape our world, in a sort of metaphorical journey from New York to Milan.
The fruit of this new interpretation is the new Nike x Slam Jam AF1 – made in two classic colorways, black and white – which, in a completely renewed look, includes the social, cultural and architectural context of the two focal points of the collaboration, New York City and Milan, characterized by different but at the same time complementary elements that coexist naturally.
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“We are constantly connected with our global community and perceive how subcultures adapt to changes in the surrounding urban environment”, Luca Benini stated.
This reinterpretation of the AF1 bears what is Slam Jam’s hallmark (the flower motif on the toe), the leather used is top quality and features details that make each pair unique, while suede inserts on the heel and Swoosh give the shoe a touch of elegance. Extra eyelets and double lacing create a stylistic variation, while the “NIKE AIR” lettering represents irreverence, under the banner of “so different, so similar,” a concept devised by Slam Jam, “Our goal is to provide blank canvases on which you can express yourself,” Benini added.


The inspiration behind the new design is driven by the artistic direction of Julian Klincewicz – an artist, filmmaker, photographer and musician based in Los Angeles, California. Klincewicz’s production often explores themes of humanity, from anthropological macro views of cities, landscapes and nature, to intimate portraits, stolen human moments and the glamour of the everyday – celebrating Milan’s history and energy with a short film, as well as a series of impactful portraits that approach the city’s current cultural state.
The Nike x Slam Jam AF1 in white colorway will be available starting December 10 at Slam Jam and December 13 at SNKRS exclusively in Europe. In contrast, the black colorway will be released on January 14 at Slam Jam and on the 17th globally at SNKRS and selected retailers.



