Chile is the largest Latin American country in the production of plastic waste. Each year, out of 990,000 tonnes, only 8% is recycled.
Plastic dispersed in the environment survives over time and, through micro fragmentation, gets everywhere. In Chile, as in the rest of the world, what is not recycled penetrates the natural fabric of the ecosystem and reaches protected environments and World Heritage sites.
To highlight the seriousness of the situation and combat this unprecedented crisis, Greenpeace Cile has created a new advertising campaign. It is entitled “The Nature of Plastic” and shows the impact of pollution on the planet.

To show how plastic is closely connected to the environment around us, Greenpeace Chile’s creative team selected five iconic places in the country and studied them in depth to reconstruct their image.
Satellite photographs of Easter Island, the Atacama Desert, El Plomo Mountain, El Morado Glacier and the Araucania Forest were studied in terms of texture, colour, light and shadow and faithfully reconstructed in plastic.

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“From the beginning, we knew we wanted to create a stunning visual campaign that could effectively reflect what plastic pollution is doing to nature.“

The images created for “The Nature of Plastic” reflect reality, highlight the scale of the problem and all have a QR code that calls the viewer to action. For the occasion, Greenpeace Chile organised a petition drive to encourage people to change their consumption habits, raise awareness among the country’s leaders and change plastic policies.

Sign the petition and share the campaign with everyone using the hashtag #ChileSinPlasticos.