Travis Scott has always been a super fan of Reese’s Puffs cereals, so why not collaborate with the brand and create a limited collection of Cactus Jack cereal boxes? The boxes sold out in about 30 seconds at a cost of $50 each, which could mean that if you bought the cereal, you won’t have the money to buy the milk. You could still knock on your neighbor’s door and borrow it.

The packaging was designed directly by the rapper, super detailed graphics adding his Cactus Jack and Astroworld aesthetic to Reese’s iconic look.

Cereals were on sale on Travis Scott’s site and for the occasion, a pop-up in Paris was organized together with Catus Jack Records and Travis was also present. A limited edition co-branded product line was also available at the pop-ups, including hoodies and shirts in black, orange and white. For those who have not managed to grab a box of cereals and the merch can wait for the next release, this was only the first of many special edition boxes that will be launched throughout the year.

Text by Elisa Scotti