Today the attention of the entire music world has been catalyzed by the surprise release of Kendrick Lamar’s new single and video for “The Heart Part 5” but, on Mother’s Day another heavyweight has released a new video just to commemorate this occasion.
The artist formerly known as Kanye West, and that today we call Ye, has in fact released the new video for “Life of the Party”, a song in collaboration with Andre 3000 and that is part of the deluxe edition of DONDA released last year.
The video is a collection of photographs from Ye’s childhood, where, however, some of the items from what has been described as “a creative exploration” and what we have come to know as Yeezy Gap Engineered by Balenciaga, the collaboration we told you about here. The video was prefaced by a press release that describes it as “a seamless alignment between Ye’s various creative outlets”.
From the video was also taken a television commercial of the collabo composed of several clips, as well as a billboard spotted in New York with a very young Kanye.
New Yeezy Gap x Balenciaga billboard featuring a young Kanye 👀 pic.twitter.com/RjxwDSN6lj
— Kurrco (@Kurrco) May 8, 2022
The items shown in the video from the Yeezy Gap Engineered by Balenciaga collection will be released globally on May 25 online at the official Yeezy Gap website.