What better place than the streets of a neighborhood to tell the faces and stories of those who live in that neighborhood every day? That’s how “Hyperlocal” was born, a project by Zero – a platform that since 1996 has been guiding users to have fun in cities and neighborhoods – that presents itself with a real open-air exhibition to tell about different areas of Milan.
Yesterday, Tuesday, April 27, the exhibition was officially opened starting from Nolo, a neighborhood that in recent years has seen a rebirth, becoming one of the most talked-about and alive in the city.
Until Sunday, May 16, on the walls of Via Giacosa, near Trotter Park, will be posted the portraits by Anna Adamo and Guido Borso and illustrations by Bimbo Kermit that tell the soul of the neighborhood starting from the inhabitants and the communities that live and feed it.
In all, there will be 40 protagonists of the exhibition including Alessandro Onori, one of the minds behind La Boum, born as a house party and become one of the fixed and unmissable appointments of the Milanese evenings, Bassi Maestro who titled his latest project just North of Loreto, and Joseph Grima and Valentina Ciuffi, who in 2018 brought the Fuorisalone right in the neighborhood, giving new life to the former bread factory Giovanni COVA & G.
Could not miss also Francesco Cavalli, the one who ten years ago invented just the name NoLo (by the way we recommend his interview on Zero’s website where you will discover that it does not actually mean North of Loreto).
In short, the streets of the district open up like a picture book and tell their stories to passers-by. But “Hyperlocal” does not end here, in fact, we can say that it starts from here. After NoLo, in fact, in the second half of May, the exhibition will move to the Navigli, while in June the protagonist will be the area of Porta Venezia. Follow Zero’s Instagram profile not to miss all the updates!