After the END. x adidas sneaker inspired by neighborhood newsagents, we’re back to talk about another shoe that draws from everyday urban life with a new collaboration between END. and ASICS. The result is a GEL-NIMBUS™ 10.1 that pays tribute to UK corner shops — those late-night neighborhood stores where daily routine meets the unexpected.
Released as part of the “Corner Shop” collection celebrating END.’s twentieth anniversary, this version of the GEL-NIMBUS™ 10.1 blends the conceptual vision of the British brand with ASICS’ technical and artisanal expertise. The original 2008 silhouette is reinterpreted with a lifestyle twist, while still retaining its performance shoe spirit.
The design draws inspiration from whole milk cartons, with breathable mesh, white leather, and long-haired synthetic suede combining in a textured mix that plays with retro touches and ironic details. The printed insoles evoke “milk foam,” while END./ASICS logos on the tongue complete an aesthetic that speaks both of streetwear and comfort. Beneath the surface, all the strengths of ASICS technology remain: GEL™ system, dual-density EVA midsole, and TRUSSTIC™ system.
The END. x ASICS GEL-NIMBUS™ 10.1 will be available from August 1, 2025, on endclothing.com for €190. A sneaker that transforms the simplicity of everyday life into a bold style statement.
