Art Eddie Eddie by Billy Tommy: a Totally Random brand
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Eddie Eddie by Billy Tommy: a Totally Random brand

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Collater.al Contributors
Eddie Eddie by Billy Tommy: un brand Totally Random | Collater.al

Among the various designers presenting at London Fashion Week Men’srenown regarding innovation and experimentation, one stood out thanks to its simplicity: Eddie Eddie by Billy TommyA limited edition of vintage t-shirts and sweatshirts, but also denim and jumpers with ironic and provocative sentences on, commenting on New York street culture, and global youth culture.

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“IRL” T-shirt by Eddie Eddie by Billy Tommy

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But who is Eddie? And Billy? Tommy? The founder of the brand is none of them. The man behind the brand is artist and marijuana farmer Sean Kinney – no, he’s not Alice in Chains drummer. When asked about the reason for this name he answered:

“It’s totally random. I think originally like because marc by marc by marc by marc. So then I just said, eddie eddie by Billy Tommy about nothing. Totally random. It kind of sounds good. Sounds professional. It’s done. I don’t even know really that many Eddie or Billy, Tommy.”

Totally random, like the majority of the answers given about his work and how he started. The strong personality of the artists resonated within his garments; his sentences, short and thought-provoking, comment on the direction taken by contemporary society and the way we relate to each other. Talking about his school life he remembers how teachers would always move him from the “smarts kids” classroom to the “damn kids” one, being unable to decide whether he was a genius or a retard.

Sean Kinney is an American guy in his 30s whose profession, in his own words, is to be himself. Having understood the character, it seems a good enough job.

His brand starts after breaking up with his girlfriend, with whom he like with. So he moved to friend’s house, where he didn’t have a proper room so less space for his clothes. Driven by the desire of dressing cool, he starts buying second hand t-shirt and customizes them with colorful markers. Sentences like “Newarkfashionweek” or “Coachella 1937”, totally random, a bit like the way he reached success.

He met Sabrina, owner of a vintage company, who suggests he should sell his t-shirts and introduces him to the owners of the Soho store American Two Shotthey started selling the t-shirts right away; among the first clients, Nicola Formichetti.  Soon many stylists started requesting his pieces to shoot them, between others, Heathermary Jackson, who pulled the for Vogue and Purple putting Asap Rocky in them. The latter asked if he could keep a jacket and then wore it in three of his music videos and on an interview with MTV. But the rapper is not the only celebrity fan of Kinney’s work, also Miley Cyrusin fact, is one of his most affectionate clients.

Kinney seems to not really care about being in likes of today’s celebrities. When he met Asap Rocky Alyx show in Paris and told him he made his jacket, the rapper told him how much he liked it and asked him to take his number, but Sean replied “Ah no that’s alright man”. Also Lil Uzi Vert, and Rihanna’s stylist asked for some of his pieces but he never sent them. When he’s left with unsold items, he prefers hanging them on the street.

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“Wipe your tears with 100 dollar bills” t-shirt Eddie Eddie by Billy Tommy

Un post condiviso da eddieeddiebybillytommy (@eddieeddiebybillytommy) in data:

He showed at New York Fashion Week, boasting among guests Anna Wintour, Grace Coddington and Anna dello Russo. He collaborated with brands like Nanette Lepore and House of Hollandwith whom he made a capsule collection in 2016; however, Sean Kinney doesn’t seem to have high expectations from the fashion system; he makes t-shirts because he likes making t-shirts, and writing apparently totally random sentences, that in the end are not that random.

 

Text by Enrica Miller

Eddie Eddie by Billy Tommy: un brand Totally Random | Collater.al Eddie Eddie by Billy Tommy: un brand Totally Random | Collater.al Eddie Eddie by Billy Tommy: un brand Totally Random | Collater.alEddie Eddie by Billy Tommy: un brand Totally Random | Collater.al Eddie Eddie by Billy Tommy: un brand Totally Random | Collater.al

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