After the decision by the British Fashion Council of London to transfer all the events of London Fashion Week to a digital platform open to all, Camera Nazionale della Moda Italiana has made a similar choice by presenting the first Milano Digital Fashion Week which will take place from 14 to 17 July. 

The brands will be able to present, within a digital calendar, both men’s and women’s pre-collections of the Spring/Summer 2021 and only men’s collections of the Spring/Summer 2021.

“The initiative – said the CNMI – is in line with a series of concrete responses to the recently changed scenario of the fashion industry and responds to the need for promotion and business by brands.”

The digital platform in question will host photographic and video content, interviews, backstage as well as alternative and unique points of view with the possibility of organizing conferences, and live keynote sessions conducted by important figures of the fashion system, moments of pure entertainment and live performance. The schedule will be scheduled thanks to a calendar with slots available for each brand, in order to offer operators in the sector the most varied offer possible. A specific section of the platform will be dedicated to showrooms.

Milano Digital Fashion Week will be visible on all digital channels of Camera Nazionale della Moda Italiana.