Art Future Landfill’s campaign against free toys
Artgraphic design

Future Landfill’s campaign against free toys

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Emanuele D'Angelo
Future Landfill | Collater.al

In 2019, Alex Wadelton and Tom Whitty launched the “Future landfill” project to counter the large Australian supermarket chains that use toys to encourage the sale of their products.

“THERE’S NOTHING PLAYFUL ABOUT THESE OOSHIES”

For the new collaboration that sees Disney and some Australian supermarkets as protagonists, the duo has decided to respond in tone, with a particular initiative.

To emphasize the long-term environmental impact of these short-term promotions, they took the classic Disney movie posters and reinterpreted them with these little plastic toys in the main roles.
The posters show Frozen Frozen due to climate change, Nemo, Buzz and Woody submerged in garbage.

The endless pursuit of profit for a supermarket chain should not cost the planet. All these little toys, denounce the creators of Future landfill, will end up in the depths polluting again.

If you, too, are tired of this, just sign the petition on the site asking Woolworths to end their ooshies promotional campaigns and commit to recycling low-cost toys for the duration of their natural life, which is up to 1,000 years.

Artgraphic design
Written by Emanuele D'Angelo
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