It seems that these days there is nothing else to talk about, demonstrating that every time the word Fyre lands on the web it generates a real media chaos.
For those who didn’t know, or who missed it, the idea for the Fyre Festival came from the minds of entrepreneur Billy McFarland and rapper Ja Rule to sponsor a musical application of Fyre Media, the company of McFarland himself.
The project included the organization of a festival that would take place in 2017 from 28 to 30 April and from 5 to 7 May and that would exceed in size, luxury, and quality of artists, events such as Coachella and Burning Man.
Born during that period of transition that saw the influencer become a real profession and that has definitely transformed social networks into a workplace, the Fyre Festival became a viral phenomenon.
It was December 12, 2016, when influencers, supermodels and celebrities launched a real social advertising campaign and the hashtag #fyrefestival immediately began to gather thousands and thousands of followers. Although there was still no certain information on what it was, when it would be and where, the hype literally began to invade the web.
The video announcement published at the beginning of 2017 fomented and raised expectations. The spot, besides finally revealing the place, that is an island of the Exuma, a Bahamas archipelago, belonged to Pablo Escobar, promised music, fun and to ensure this experience “at the boundary of the impossible” there were the faces of Emily Ratajkowski, Alessandra Ambrosio, Bella Hadid, Hailey Baldwin, and other supermodels.
In just 48 hours, tickets that included private flights from Miami, villas on the beach, meals signed by renowned chefs, beaches with white sand, luxury tents, yachts, concerts with the greatest artists of the time went sold-out. Everything seemed perfect. It just seemed.
The reality of the facts was far from that told on the site, on Twitter, and on Instagram and the small cracks began to become deeper and deeper until they caused the worst of scenarios.
Six weeks before the start of the Fyre Festival almost nothing had been organized and with the passing of time entrepreneurs, chefs and artists began to step back, to withdraw from the project.
The few influencers and paying customers who managed to arrive on the island on the first day of the festival were greeted by an almost post-apocalyptic situation and the whole truth came out. Zero organization, no villas, the few tents that survived the storm of the night before were full of water and mud, low quality food, less water, and absolutely no fun.
After months of lawsuits, investigations, and inquiries on 11 October, last year came the official sentence for Billy McFarland who sentenced him to 6 years imprisonment in federal prison.
But if a story has the potential to be used for television cameras, and the story of the Fyre Festival has that potential, a sentence is not enough to close the case. A few days ago, in fact, both Hulu and Netflix released two documentaries that deepen the story, telling all the background related to the making and the organization of the festival.
Hulu’s documentary, released on January 14, is entitled Fyre Fraud and focuses both on the story, but also makes an analysis of the society in which this fraud was born and grew up, the generation of the Millennials and the impact that the world of social networks and influencers have on the public. Moreover, in Fyre Fraud we may hear the only testimony that we are really interested in hearing, that of Billy McFarland himself.https://youtu.be/ljkaq_he-BU
Instead, the documentary by Netflix, Fyre: The Greatest Party That Never Happened (there couldn’t have been a more appropriate title) is a much more impartial tale of the whole story that includes the testimonies of all the staff members who worked or collaborated with McFarland on the creation of the festival.
We don’t want to tell you which is the best of the two here, of course when you watch one you will surely want to watch at the other one too.
Obviously, the release of this story on two of the most important and powerful streaming platforms has meant that the Fyre Festival is back on everyone’s lips. Adding fuel to the fire was the former partner of Billy, Ja Rule who did not spare comments on Twitter, declaring himself completely unrelated to the facts and commenting that he was cheated as the others.
“I love how ppl watch a doc and think they have all the answers…”
“I too was hustled, scammed, bamboozled, hood winked, lead astray!!!”