Giorgio Armani’s letter to the fashion world

Giorgio Armani’s letter to the fashion world

Andrea Tuzio · 6 months ago · Style

A reflection, a redefinition of priorities, an overthrow of those dogmas that seemed granite and indestructible and that instead, the pandemic that the world is facing has implacably subverted.
These, in essence, are the ideas that Giorgio Armani expressed in a letter sent last week to Women’s Wear Daily, better known as WWD (the fashion bible).
Re Giorgio lays down the guidelines that must, of necessity, guide the fashion industry towards a new reality made of priorities, slowing down the mad pace that fashion has had for years. An outburst full of awareness but at the same time looking to the future to design a new beginning.

The beauty of Giorgio Armani’s words lies in the fact that they can be declined for so many aspects of life that we will face once this emergency is over, a life of reconsideration and revaluation, because, most likely, we will never return to what everyone calls normality but which, perhaps, was the only habit. 

Here is the text of the letter:

“The decline of the fashion system, as we know it, started when the luxury sector adopted the fast fashion operating mode with the continuous delivery cycle, hoping to sell more…I don’t want to work like this anymore, it’s immoral. It doesn’t make sense that one of my jackets, or one of my suits live in the store for three weeks, become immediately obsolete, and are replaced by new merchandise, which is not too different from the one that preceded it. I don’t work like that. I find it immoral to do so. I’ve always believed in an idea of timeless elegance, in making clothes that suggest only one way to buy them: that they last over time. For the same reason I find it absurd that in the middle of winter, in boutiques, there are linen clothes and in summer, alpaca coats, for the simple reason that the desire to buy must be satisfied immediately. Who buys clothes to put them in a closet waiting for the right season to wear them? No one, or a few, I think. But this system, driven by department stores, has become the dominant mentality. Wrong, we have to change, this has to stop. This crisis is a wonderful opportunity to slow everything down, to realign everything, to draw a more authentic and true horizon. No more spectacularization, no more waste. For three weeks I’ve been working with my teams to ensure that, after the lockdown, the summer collections remain in the boutique at least until the beginning of September, as is natural. And that’s how we’re going to do it from now on. This crisis is also a wonderful opportunity to restore value to authenticity: no more fashion as a communication game, no more fashion shows around the world, just to present bland ideas. No more entertaining with great shows that today reveal themselves for what they are: inappropriate, and I also mean vulgar. No more parades all over the world, made through the journeys that pollute. No more wasting money on shows, they’re just brushstrokes of enamel on top of nowhere. The moment we are going through is turbulent, but it offers us the unique opportunity to fix what is wrong, to remove the superfluous, to find a more human dimension… This is perhaps the most important lesson of this crisis”.

Giorgio Armani’s letter to the fashion world
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Giorgio Armani’s letter to the fashion world
Giorgio Armani’s letter to the fashion world
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Levi’s and PORTER reinvent the iconic TYPE II

Levi’s and PORTER reinvent the iconic TYPE II

Andrea Tuzio · 1 day ago · Style

On the occasion of the 85th anniversary of the Japanese company Yoshida & Co., Ltd, better known as PORTER famous for its bags and accessories, Levi’s and the brand founded by Kichizo Yoshida on April 1st, 1935, have reinterpreted the iconic TYPE II tracker jacket.

Originally introduced in 1953, the 507XX or TYPE II, as everyone knows it, is the second denim jacket produced by Levi’s after the 506XX or TYPE I. Unlike the first, born in 1905, the TYPE II is the modern version of the previous one: less square and longer with the addition of two chest pockets instead of one and the removal of the back closure.

The first editions of the 507XX had leather labels on the inside of the collar while in later versions the leather was replaced by paper to make production more economical, thus increasing Levi’s impact on the denim market of the time. The 507XX tracker jacket thus became the work jacket of cowboys, farmers and others.

Levi’s x PORTER TYPE II tracker jacket is made of nylon twill fabric and assembled with the classic PORTER TANLER bonding process as well as the orange inner lining.

Released in two different colors, black and sage green, the jacket comes with two chest pockets – inside one of them there is a removable mini bag that can be used as a shoulder strap – and two inside, co-branded snap buttons and an oversized fit.

The trucker jacket TYPE II by Levi’s and PORTER will be available from October 23rd on Yoshida Kaban’s webstore.

Levi’s and PORTER reinvent the iconic TYPE II
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Levi’s and PORTER reinvent the iconic TYPE II
Levi’s and PORTER reinvent the iconic TYPE II
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The wonderful collaboration between BMW and KITH

The wonderful collaboration between BMW and KITH

Andrea Tuzio · 34 seconds ago · Style

A true icon of the 1980s inspired the most extensive clothing collection a brand has ever made in collaboration with a car company.

The collaboration between BMW and KITH is the result of the passion for the historic BMW E30 by the founder of the New York brand Ronnie Fieg, and was born in the late ’80s thanks to his grandfather, owner of a fantastic red E30. A splendid car, identifies the second generation of the BMW 3 Series produced from 1982 to 1992 and which represented an era.

Ronnie Fieg has put together a very large selection of garments, 94 to be exact, plus a 1989 BMW E30 M3 branded KITH.

The co-branding collection ranges from tracksuits to bathrobes, from kimonos to sweaters, from wool jackets to leather or velvet bomber jackets, from gloves to coach jackets, from cardigans to long-sleeved polo shirts, hoodies, scarves, capes, beanies and much more, as well as a series of accessories such as an umbrella, cushions, cups and car accessories (valve caps and license plate frames).

The apparel collection in collaboration between BMW and KITH will be available from October 23rd in New York brand flagships and shop-in-shops around the world.

The wonderful collaboration between BMW and KITH
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The wonderful collaboration between BMW and KITH
The wonderful collaboration between BMW and KITH
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The 032c and “Die Tödliche Doris” FW20 collection

The 032c and “Die Tödliche Doris” FW20 collection

Andrea Tuzio · 5 days ago · Style

The FW20 collection by 032c in collaboration with the radical collective Die Tödliche Doris is a true tribute to the Berlin punk art scene of the 1980s and its underground and creative essence recognized worldwide.

Die Tödliche Doris was an art and music performance collective based in the historic red light district of Schöneberg in the southwest of the city and active from 1980 until 1987, founded by Wolfgang Müller. The collective was part of the post-punk movement and promoter and agitator of Berlin’s subcultures by embracing the aesthetics of the “Geniale Dilettanten” (misrepresentation of “Brilliant Dilletants”).

The collection, designed by creative director Maria Koch with the help of Wolfgang Müller, brings together some of the collective’s most radical artwork and statements in a series of casual items including T-shirts, sweaters, leather pants and accessories.

The Fall/Winter 2020 collection of 032c and “Die Tödliche Doris” is available from today on the 032c webstore.

The 032c and “Die Tödliche Doris” FW20 collection
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The 032c and “Die Tödliche Doris” FW20 collection
The 032c and “Die Tödliche Doris” FW20 collection
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1017 ALYX 9SM and Nike present their capsule collection

1017 ALYX 9SM and Nike present their capsule collection

Andrea Tuzio · 5 days ago · Style

A series of essential items characterized by high-quality materials.
This is the new collaboration between 1017 ALYX 9SM and Nike after the Spring/Summer 2019.

For this Fall/Winter, instead, the two brands have worked on a smaller number of items with minimal aesthetics and using a palette of military inspired colors such as black, gray and olive green.

The capsule collection consists of a series of fleece zip-ups, longsleeves, hoodie and sweatpant combined, shorts and a sport bra.
Dominating the collection is the longsleeve characterized by a higher collar where we find a contrasting Swoosh, a small patch/logo at the bottom left, breathable mesh fabric underarms and double air vents on the back.

The capsule collection essential 1017 ALYX 9SM x Nike is now available on alyxstudio.com.

1017 ALYX 9SM and Nike present their capsule collection
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1017 ALYX 9SM and Nike present their capsule collection
1017 ALYX 9SM and Nike present their capsule collection
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