Giorgio Armani’s letter to the fashion world

Giorgio Armani’s letter to the fashion world

Andrea Tuzio · 9 months ago · Style

A reflection, a redefinition of priorities, an overthrow of those dogmas that seemed granite and indestructible and that instead, the pandemic that the world is facing has implacably subverted.
These, in essence, are the ideas that Giorgio Armani expressed in a letter sent last week to Women’s Wear Daily, better known as WWD (the fashion bible).
Re Giorgio lays down the guidelines that must, of necessity, guide the fashion industry towards a new reality made of priorities, slowing down the mad pace that fashion has had for years. An outburst full of awareness but at the same time looking to the future to design a new beginning.

The beauty of Giorgio Armani’s words lies in the fact that they can be declined for so many aspects of life that we will face once this emergency is over, a life of reconsideration and revaluation, because, most likely, we will never return to what everyone calls normality but which, perhaps, was the only habit. 

Here is the text of the letter:

“The decline of the fashion system, as we know it, started when the luxury sector adopted the fast fashion operating mode with the continuous delivery cycle, hoping to sell more…I don’t want to work like this anymore, it’s immoral. It doesn’t make sense that one of my jackets, or one of my suits live in the store for three weeks, become immediately obsolete, and are replaced by new merchandise, which is not too different from the one that preceded it. I don’t work like that. I find it immoral to do so. I’ve always believed in an idea of timeless elegance, in making clothes that suggest only one way to buy them: that they last over time. For the same reason I find it absurd that in the middle of winter, in boutiques, there are linen clothes and in summer, alpaca coats, for the simple reason that the desire to buy must be satisfied immediately. Who buys clothes to put them in a closet waiting for the right season to wear them? No one, or a few, I think. But this system, driven by department stores, has become the dominant mentality. Wrong, we have to change, this has to stop. This crisis is a wonderful opportunity to slow everything down, to realign everything, to draw a more authentic and true horizon. No more spectacularization, no more waste. For three weeks I’ve been working with my teams to ensure that, after the lockdown, the summer collections remain in the boutique at least until the beginning of September, as is natural. And that’s how we’re going to do it from now on. This crisis is also a wonderful opportunity to restore value to authenticity: no more fashion as a communication game, no more fashion shows around the world, just to present bland ideas. No more entertaining with great shows that today reveal themselves for what they are: inappropriate, and I also mean vulgar. No more parades all over the world, made through the journeys that pollute. No more wasting money on shows, they’re just brushstrokes of enamel on top of nowhere. The moment we are going through is turbulent, but it offers us the unique opportunity to fix what is wrong, to remove the superfluous, to find a more human dimension… This is perhaps the most important lesson of this crisis”.

Giorgio Armani’s letter to the fashion world
Style
Giorgio Armani’s letter to the fashion world
Giorgio Armani’s letter to the fashion world
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Aritz Dimas Aizpiolea and his intimate and emotional shots

Aritz Dimas Aizpiolea and his intimate and emotional shots

Giulia Guido · 4 days ago · Photography

How great would it be to sneak into other people’s lives? To follow them in their intimacy, safe from being seen? That’s exactly what Aritz Dimas Aizpiolea allows us to do. 

Aritz Dimas Aizpiolea, on Instagram as @greyheavens, was born in Ukraine and at the age of three was adopted by a Basque family. His adolescence was spent in different Spanish cities such as Irun, Valladolid and Madrid, until a few years ago he decided to move to London, where he still lives and works today. 
Art in all its forms, from dance to music, has always been part of Aritz’s life, but in the end, photography won du all. 

“There came a time when I knew that I couldn’t do every type of art, I opted to follow Photography as this gave me the freedom to talk about life in a way others could interact with. “

We, as soon as we saw them, fell in love with his shots. 

They are intimate photographs, in which do we see boys, girls, young couples captured in their everyday life, in their private moments, in which every mask falls and the truest feelings remain. 

“I would define my photography as intimate, vulnerable and even psychological, but above all, human.”

Through the works of Aritz Dimas Aizpiolea we sneak into the lives of others, we become invisible spectators, hidden behind doors and windows. We get lost in the melancholic faces and feel all the heaviness of the body and emotions let go. 

Below is a selection of his shots, but to find out more follow him on Instagram

Aritz Dimas Aizpiolea and his intimate and emotional shots
Photography
Aritz Dimas Aizpiolea and his intimate and emotional shots
Aritz Dimas Aizpiolea and his intimate and emotional shots
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Exploration of femininity in Prue Stent’s photography

Exploration of femininity in Prue Stent’s photography

Buddy · 3 days ago · Photography

Prue Stent is a young Sydney based photographer who knows what femininity is today and shows it to us without too many frills.

She began to investigate the world of photography in adolescence, at sixteen. And in her four photographic projects, a common thread seems to link all her shots: the women. Sarcastic, beautiful, abandoned, surreal, intriguing, a little extravagant. She bows her uses a range of colors to express all the femininity in the world. Soft tones that smell of marshmallows.

Prue says she likes to work spontaneously. And this is perceptible in every shot, which seems like an instinctive game. This helps to experiment, to explore, to reflect on a new beauty linked to the female body that is not an object to be immortalized, but a statue that shows her beauty only when she is left free to act spontaneously.

L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
L'esplorazione della femminilità negli scatti di Prue Stent | Collater.al
Exploration of femininity in Prue Stent’s photography
Photography
Exploration of femininity in Prue Stent’s photography
Exploration of femininity in Prue Stent’s photography
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 3 days ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs. 
For this InstHunt collection of this week we have selected your 10 best proposals: @palacheva_photo, @nuovi_obiettivi_, @mariyaleksa_ph, @bengal_light, @_eleonoram_, @elaverre, @stefaniaaugus80, @palindroma_, @missgherard, @noveprimavere__.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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Ironic and surreal photos by Kostis Fokas

Ironic and surreal photos by Kostis Fokas

Buddy · 12 hours ago · Photography

Kostis Fokas is is a conceptual photographer whose artistic practice revolves around the exploration of the complexities of the human body.

His work focuses on the interplay between youth culture and eroticism and widely reflects aspects of his inner self. He is irreverent, sensual, arrogan, humorous, provocative and energetic.

He was born in Greece, precisely in Athens, where probably growing up among statues of gods and water lilies, he understood that behind the pose of a body there is a world of forms to explore.

Boredom and reality do not interest him and his shots prove it. He knows how to handle the world and his room to his liking. By controlling every color detail, every light source, he creates a shot that is an estrangement from everyday life, that he knows of Tumblr and surrealism.

Ironic and surreal photos by Kostis Fokas
Photography
Ironic and surreal photos by Kostis Fokas
Ironic and surreal photos by Kostis Fokas
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