There are so many details and facets that populate our days and our daily lives that we take for granted. One of these is certainly the sight, the possibility to see people, faces, objects, colors, landscapes, which makes us happy, but also the causes of our pain. Because after all, there are things that only a glance can tell. 

It is precisely for this reason that the second Thursday in October is World Sight Day(WSD), called by the World Health Organization, the International Agency for the Prevention of Blindness and the World Union of Blind and Partially Sighted People to raise awareness on the prevention of eye diseases. 

For the occasion, Salmoiraghi & Viganò has created a touching spot that celebrates in every way the sight and everything that it can make us live. Gli Occhi Dicono Tutto, directed by Federico Brugia, is a series of common moments and phrases related to eyes and eyes. Perhaps after seeing him “Roll your eyes“, “Feast your eyes“, “Don’t even have eyes to cry“, “Don’t believe in your own eyes” will have another meaning.