After The Boring Phone—a device reminiscent of early 2010s phones, with no apps to grab our attention and isolate us from the world around us—Heineken is back with another idea aimed at bringing us back to old-school socializing.
It’s called The Flipper, and it’s essentially a phone case, available in five different colors, with a clever twist.
Forget about cases with suction cups, kickstands, or built-in lights, all designed to make it easier to create content for social media. The Flipper features a small lever that, when triggered, flips the phone over so the screen lands face-down on the table—helping us break free from the constant distraction of notifications.
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What is still a prototype for now activates at a specific moment—when someone says “Cheers!”—allowing everyone to enjoy a drink with friends in peace. Heineken’s slogan for this campaign says it all: Life’s more social when you flip off socials.
