Today marks the release of a collaboration between two of our favorite brands: Houseplant and Kith. The launch campaign highlights two defining characteristics of these brands: irony and elegance. The star of the launch campaign—clearly—could only be Seth Rogen, founder of Houseplant and actor in numerous American films and TV series. We’ve already discussed the success of the brand he founded in 2019 here, and this partnership with Kith only confirms the success of this true phenomenon.
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According to Kith’s website, the products in this line—the Ashtray Set, the Marble Rolling Set, the Glass Grinder, and the Gloopy Candle—are made with high-quality materials. Compared to Houseplant’s classic line, the pieces in this collection prioritize functional objects characterized by Kith’s typical allure of elegance. The atmospheres of the launch campaign further confirm this aspect of the partnership, where Seth Rogen—also in the launch video and as usual—never takes himself too seriously, presenting himself in an ironic (and in our opinion, also hilarious) manner.
Kith for Houseplant will be available starting July 15th at 11:00 AM EST/CET in Kith stores, on Kith.com, CA.Kith.com, in Europe on EU.Kith.com, and on the Kith App.
