Art Ian Padgham e la magia della 3D art
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Ian Padgham e la magia della 3D art

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Anna Frattini
ian padgham

Ian Padgham is the artist who created the series of 3D videos to showcase Jacquemus’s pop-up store for the launch of the second part of the Été capsule collection, dedicated to the summer season. Born in California, Padgham founded Origiful in 2013, a company that specializes in producing social media content for various international brands. Since 2013, his production company has created over 2,000 videos. Now, his campaign for Jacquemus has gone viral, and many are intrigued by Padgham’s work, as he currently resides in Bordeaux.

 
 
 
 
 
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Un post condiviso da Ian Padgham (@origiful)

His first viral video came in 2017, reaching 400,000 views on his YouTube channel for a speed drawing. The uniqueness of Origiful lies in the creative process behind these short videos, which are no more than 20 seconds long. For over 10 years, Padgham was the only one working on producing this type of content. Some of his most interesting clients over the years include SFMOMA and Twitter, not to mention the Musée d’Orsay and many other French institutions.

 
 
 
 
 
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Un post condiviso da Ian Padgham (@origiful)

According to the artist, there are three fundamental phases to create the perfect 3D video. The first phase involves the shooting process, which must be done in a way that allows for the addition of the three-dimensional element. Once this step is completed, hours are spent on retouching every detail to make the final result as deceptive as possible. The key to Origiful’s videos lies precisely in this aspect: many viewers, deceived by the realism of these shots, are convinced that everything is real. Moreover, Padgham is definitely a unique artist; he seems to live in his own bubble, disconnected from the dynamics of the fashion and art world as we know it.
Discover more short videos produced by Origiful on Instagram.

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Written by Anna Frattini
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