Art IED e IIC presentano NOT AN ARTIST – Toyboyz Edition
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IED e IIC presentano NOT AN ARTIST – Toyboyz Edition

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Giulia Guido
IED e IIC presentano NOT AN ARTIST Toyboyz Edition | Collater.al

Last June 6th IED – Istituto Europeo di Design and the Italian Cultural Institute (IIC) of Los Angeles presented NOT AN ARTIST – Toyboyz Edition.

NOT AN ARTIST is an international project that follows the evolution of professional figures working in the world of contemporary art and culture. It is curated by Jacopo Manganiello, IED International Marketing Manager, and Igor Zanti, Art Critic, Curator and Director of IED Venice. This year’s exhibition aims to investigate the artistic phenomenon of Toy Design through the works of four artists.

Fidia Falaschetti started as a graphic designer, illustrator and photographer for international brands, and then he decided to overturn his career moving into Contemporary Art. Joe Ladbetter, aka J.Led, is an artist, illustrator and toy designer. His style is strongly influenced by classic animation, skateboarding and 1980’s video games. Massimo Giacon started his career drawing comics. His areas of interest range from graphics to music, from design to illustration. All areas in which he has succeeded in obtaining various successes and in which he boasts various collaborations. Simone Legno is the co-founder and chief creative officer of Tokidoki, an internationally recognized brand that counts collaborations with the most important brands in the world, such as Levi’s and Barbie.

The art of toy designers is halfway between various disciplines, such as sculpture, illustration, painting and object design. Until September 20th, NOT AN ARTIST – Toyboyz Edition will highlight the artistic expression of each of them, in different disciplines and will collaborate with companies such as Alessi, Ikea, Kartell.

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Written by Giulia Guido
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