Huge installations of inflatable breasts invade London

avatar
2 April 2019

Huge installations of inflatable breasts have invaded London for a public breastfeeding awareness campaign. Discover more now!

London has been invaded by five huge inflatable breast installations, located in the popular Shoreditch district, east of the city cente. The bizarre initiative is the work of the MMother Londonagency and has been implemented with the aim of supporting women who choose to breastfeed in public.

Under the hashtag #FreeTheFeed,the street marketing campaign has literally depopulated, spreading the message of not being ashamed of this gesture, which is completely natural. Our society is full of paradoxes, countermeasures and hypocrisies, censorships and taboos opposed to a pansexual attitude, which pervades everything: in such a context breastfeeding is referred to as mere exhibitionism.

The installation reminds every woman that she is the master of her own body.

Huge installations of inflatable breasts invade London | Collater.al
Huge installations of inflatable breasts invade London | Collater.al
Huge installations of inflatable breasts invade London | Collater.al
Huge installations of inflatable breasts invade London | Collater.al

Newsletter

Keep up to date!
Receive the latest news about art, music, design, creativity and street culture.
Share