The universal meaning of the alphabet is to create, through the letters that make it up, concepts, culture, communication and therefore the whole society. Any people has one that traces the history that sets it apart.

Any difference between the alphabets of the world it constructs the difficulty of interpretation, and it is from here that the work of Mahmoud Tammam start. The Egyptian graphic and architect chose to make understandable the Arabic, which is undoubtedly one of the most complex to explain to the Western world.

The coding system developed by Tammam consists in building around the letter a drawing that describes the meaning.

Through this method, Mahmoud, can explain the Arabian, using his imagination and creativity and by putting it at the disposal of those who are interested. The designs, square but dynamic, seem to come and thanks to their convenience, they become a good example of teaching: light but effective.