Lorenzo Cereda has worked at his uncle’s laboratory for 20 years since he was just 14. During this long journey, he became an interior designer and started collaborating with important fashion brands (Luis Vuitton, Saint Laurent, Chanel) without forgetting his first love: metals. He loves to weld and create with his own hands every single product working on the details and trying to find the right balance between colors, patterns, and materials.
Growing playing allowed him to realize all his ideas up to a more conceptual conception of design. His spaces are “places where one is able to take a breath and find oneself” he said and in which every simple form is connected to the other and united by color.
To his previous limited edition collections this year he adds a series of stools with geometric shapes
Tell us a little about yourself, what did you learn working with metals and what motivated you to extend your work to interior design?
My name is Lorenzo Cereda and I am a self-producer designer. I put my first foot in my uncle’s workshop for the first time 20 years ago, starting to produce small pieces for my house and the environment around me. I have always loved metals: from iron to steel, brass, and copper. I have developed a strong focus on dynamics and lifestyles, how we interact with space and how space influences our feelings.
Why did you choose to move and work in London?
I graduated from the Milan Polytechnic in 2010 and I started working as an interior designer between Italy and London. I really feel London as a second home because I spent so many years of my life there. I think it’s a city that if taken in small bites is unrivaled for what it offers from an artistic, cultural and professional point of view that is unique.
You have just participated at the London Design Festival. Tell us about your project:
I just attended the LDF by exhibiting a collection of four pairs of stools at Mad Atelier in the collective exhibition: Reconstructing Lord Cecil. The owners of the gallery, which a long time ago was a vibrant pub, wanted to bring the glories of the past to the fore in a contemporary way. My new stools are added to the two previous collections.
What did you feel inspired by?
The objects I create have in common the fact of having primitive forms, simple volumes, full colors. For the most part, I produce them using natural and colored iron and polished stainless steel. Balance, pier, cutter, glossy paint. I have a project approach more similar to the one of an artist than a designer. I let myself be inspired by the matter and the lines that surround me. Besides being able to work with metals, I set up a small ceramic workshop. I find it a different approach to the much calmer and more delicate matter.
In the ”inspiration” section of your site, we have noticed many interesting names. taking the most important ones, what in particular have these transmitted to you?
Among my major inspirations are Joe Colombo for his avant-garde, Ettore Sottsass for the vision of life, James Turrel for being able to bring us back home.
A dream project?
My dream project is to design and build a house in every part of it. While waiting for this opportunity, I am constantly working on the space where I live.
Recommend us a book:
”The subtle art of not giving a f*ck” by Mark Manson.