Nike’s Chinese New Year campaign

Nike’s Chinese New Year campaign

Giulia Pacciardi · 8 months ago · Art

The new campaign designed by Nike to celebrate the imminent arrival of Chinese New Year is a hymn to the family, its values and traditions.

Great protagonist, in addition to the different models of sneakers that we see on the screen, is the red envelope, or Hóngbāo, a red packet containing money that in China is donated on special occasions, including New Year’s Eve.

The packet, which has always been a symbol of this holiday, is a reason for “chases” between an aunt and a niece, who, out of kindness, begins not to accept it from a young age.
The campaign, in fact, tells the long runs of the little girl, who over time becomes a young adult and then a mother, to escape from her aunt who finds a thousand different ways to make her receive her gift, including technology.
Each race is characterized by a different sneaker, including the one launched a few days ago by the brand just for the occasion.

Nike and Jordan Brand have in fact recently launched a themed collection, which includes both sneakers and apparel, using both the rat, which according to the Chinese calendar is the zodiac sign of the year and symbols inherent to other and different Chinese traditions.

Find out more here. 

Nike’s Chinese New Year campaign
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Nike’s Chinese New Year campaign
Nike’s Chinese New Year campaign
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Denise Rashidi and the coloring book about Japan

Denise Rashidi and the coloring book about Japan

Giulia Guido · 1 week ago · Art

Fernweh is one of those fantastic untranslatable words that often contain a deep meaning. In this case, Fernweh, a German word, means “longing for distance”, that is the feeling that assails us when we want to leave and go as far away from home as possible. 

At least once in our lives, especially in recent months, we have all experienced such a feeling and it is precisely from this overwhelming desire to travel that Denise Rashidi let herself be inspired for her latest work. 

Denise Rashidi is a German illustrator who, during a trip to Japan, was captivated by the beauty of the streets, the particularity of the architecture, so much so that she started drawing them. This is how Daydreaming in Japan was born: A Coloring Book and Travel Adventure, a self-published book with decision makers and dozens of views of Japanese cities and villages to color as you like. 

Obviously, Denise Rashidi also gave her personal interpretation to the illustrations, coloring them with warm, almost neon tones, turning the places into surreal, dreamlike places. 

If you love Japan and have an incredible desire to travel, Daydreaming in Japan: A Coloring Book and Travel Adventure could be your next purchase. 

Denise Rashidi and the coloring book about Japan
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Denise Rashidi and the coloring book about Japan
Denise Rashidi and the coloring book about Japan
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“Sneakerhead”, the Netflix series for shoe enthusiasts

“Sneakerhead”, the Netflix series for shoe enthusiasts

Emanuele D'Angelo · 1 week ago · Art

Dear sneakers fans and collectors, Netflix has thought of a series just for you.
Coming out on September 25th, we are talking about “Sneakerhead” a six-episode comic series with Allen Maldonado and Andrew Bachelor, produced by creator Jay Longino.

The protagonist of the series is Devin, a dad with an incredible passion for shoes, but who left the market some time ago. His lifelong friend will convince him to dive into a business deal, definitively awakening his passion.

Waiting for its release, here is the trailer that lasts about two minutes and a half, which in a few hours has made the full consensus counting at the moment over 200,000 views on YouTube.


“Sneakerhead”, the Netflix series for shoe enthusiasts
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“Sneakerhead”, the Netflix series for shoe enthusiasts
“Sneakerhead”, the Netflix series for shoe enthusiasts
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The villa of “The Fresh Prince of Bel-Air” is on Airbnb

The villa of “The Fresh Prince of Bel-Air” is on Airbnb

Emanuele D'Angelo · 1 week ago · Art

It was September 10, 1990, on television a series destined to have a special place in our adolescence “The Fresh Prince of Bel-Air” made its debut. 30 years after that beautiful first episode that sucked us into the fantastic and colorful world of Willy, the actors organized a reunion with a very special surprise.

For the 30-year commemorative shoot of the sitcom, Smith gathered in the old mansion of Banks Tatyana Ali (Ashley), Karyn Parsons (Hilary), Joseph Marcell (Geoffrey), Daphne Maxwell Reid (Aunt Viv), Alfonso Ribeiro (Carlton) and DJ Jazzy Jeff.

In addition to announcing new episodes on HBOMax, the villa where Will Smith shot the sitcom for six years is on Airbnb.
Starting September 29, five people will have the opportunity to book one of the five stays for two people in a wing of Will’s house, available on October 2, 5, 8, 11 and 14.

Reservations are currently limited to Los Angeles Country residents, the cost per night will be only $30.
And it will be Willy himself to open “that hottie of the house“, inside you will find the same furniture of the series, an exclusive collection of sneakers and clothing of the prince used in the series.

Here is the statement released by Airbnb: “the family residence is as luxurious as it appeared in the TV series. Graffiti art, elegant interiors, timeless family portraits and Philadelphia cheese steak served on silver plates will transport you to the heart of luxury. Uncle and Aunt Banks not included.”

The villa of “The Fresh Prince of Bel-Air” is on Airbnb
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The villa of “The Fresh Prince of Bel-Air” is on Airbnb
The villa of “The Fresh Prince of Bel-Air” is on Airbnb
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Alex Senna’s street art, made of people and shadows

Alex Senna’s street art, made of people and shadows

Giulia Guido · 1 week ago · Art

The first time we talked about Alex Senna we focused on the romantic aspect of his works. Now, almost 3 years later, we return to focus on the Brazilian street artist‘s work, paying attention to another aspect of his artwork that has become more and more frequent. 

Since he started, Alex Senna has been filling the cities of the world, from Brazil to Italy, from the United States to Hong Kong, with his murals depicting simple black and white characters, a stylistic choice due to the artist’s colorblindness.

These figures are represented in their everyday life and, like everyone on the street, they too walk, look around, push a bicycle or wait to cross. What makes Alex Senna’s characters out of the ordinary is the point of view, each of them is depicted seen from above, or slightly biased, and to complete the mural their shadow comes overwhelmingly. 

It is precisely the latter that never seems to be missing in Alex’s work and that gives the images a melancholic air: a woman walks dragging her black and dark shadow as if it were a burden to carry around, as if she were hiding all her thoughts and worries. Everyone is free to see in Alex Serra’s shadows what he wants, what makes him happy or sad, carefree or worried. 

Alex Senna’s street art, made of people and shadows
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Alex Senna’s street art, made of people and shadows
Alex Senna’s street art, made of people and shadows
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