Nike’s Chinese New Year campaign

Nike’s Chinese New Year campaign

Giulia Pacciardi · 1 month ago · Art

The new campaign designed by Nike to celebrate the imminent arrival of Chinese New Year is a hymn to the family, its values and traditions.

Great protagonist, in addition to the different models of sneakers that we see on the screen, is the red envelope, or Hóngbāo, a red packet containing money that in China is donated on special occasions, including New Year’s Eve.

The packet, which has always been a symbol of this holiday, is a reason for “chases” between an aunt and a niece, who, out of kindness, begins not to accept it from a young age.
The campaign, in fact, tells the long runs of the little girl, who over time becomes a young adult and then a mother, to escape from her aunt who finds a thousand different ways to make her receive her gift, including technology.
Each race is characterized by a different sneaker, including the one launched a few days ago by the brand just for the occasion.

Nike and Jordan Brand have in fact recently launched a themed collection, which includes both sneakers and apparel, using both the rat, which according to the Chinese calendar is the zodiac sign of the year and symbols inherent to other and different Chinese traditions.

Find out more here. 

Nike’s Chinese New Year campaign
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Nike’s Chinese New Year campaign
Nike’s Chinese New Year campaign
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The Royal Family breaks down and brands reply

The Royal Family breaks down and brands reply

Giulia Guido · 1 month ago · Art

Despite last week’s critical situation, which saw, on the one hand, the imminent conflict between the United States and Iran and on the other the devastating fires in Australia, the official farewell of the Dukes of Sussex, better known as Harry and Meghan, to the Royal Family has certainly not gone unnoticed.

Obviously, news of such a sensation could not fail to attract brands from all over the world to create ad hoc advertising campaigns.
We selected the most hilarious ones.

The first place went to Ceres, who has undoubtedly gone to the trouble of her direct competitor, Corona.

Harry e Meghan, we can be your family.

Corona’s response, however, was not long in coming.

Ceres Harry and Meghan would certainly not have given up on this Crown.

Couldn’t miss Burger King, which in terms of instant marketing has only to teach.

IKEA and Fiat both played on the move that Harry and Meghan will have to devote themselves to.

Finally, Sky Atlantic couldn’t miss this opportunity to talk about TV series, bringing up The Crown and Game of Throne.

“BREAKING NEWS: Unveiled the real reason Harry and Meghan gave up The Crown: They wanted Game of Throne”

The Royal Family breaks down and brands reply
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The Royal Family breaks down and brands reply
The Royal Family breaks down and brands reply
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Reskate Studio, the dialogue between people and art

Reskate Studio, the dialogue between people and art

Anna Cardaci · 1 month ago · Art

The Spanish art collective Reskate Studio, based in Barcelona, has recently completed three large-scale public art projects entitled: “Connectivity” in China, “Domestication” in Austria and finally “The Peace of Belmonte” in Portugal. The murals are a continuation of the studio’s “Harreman” series and aim to illuminate the dark corners of cities and stimulate conversation between the public and the artwork on local issues. Through the use of lights, the viewer becomes an active participant by interacting with the work and creating his own response to these actions.

At night, each of the murals illuminates a hidden illustration, painted with a photo-luminescent medium, which provides a new perspective on the neighborhood. With the help of the community art centers, Reskate Studio was able to get an idea of the different cultures and create appropriate messages behind the artwork.

Connectivity“, the first mural, is located in a public parking lot in Shenzhen, China, and highlights the exponential growth of the community that was once a small fishing village of about 30,000 residents. Within a decade, the Chinese city has become the hub of the mobile phone industry and home to 12 million residents. Reskate Studio questions the role of social networking – a tool that connects civilians but also puts individual privacy at risk. The hidden koi carp invites locals to look back and reflect on when social networks were not so widespread.

Raskate Studio | Collater.al 1
Reskate Studio | Collater.al 2

Painted on the Wien Museum in Vienna, Austria, “Domestication” represents an indigenous dog breed, the Bracke Tiroler. Known for its natural predatory instinct to hunt wild foxes, the mastiff has always been exploited by humans throughout history. At night, the dog’s silhouette reveals two foxes fighting each other.

Reskate Studio | Collater.al 2
Reskate Studio | Collater.al 2

Reskate Studio’s latest mural, “The Peace of Belmonte“, is dedicated to Jews living in the town of Belmonte, Portugal and celebrates the integrity of the community during the Portuguese Inquisition. For five centuries, the Jewish community had to live with their habits of clandestinity. At night, the illustration of the tree root turns into a handshake to symbolize the respect and tolerance that the inhabitants of the town have shown the Jewish community.

Reskate Studio | Collater.al 2
Reskate Studio | Collater.al 2
Reskate Studio | Collater.al 2
Reskate Studio, the dialogue between people and art
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Reskate Studio, the dialogue between people and art
Reskate Studio, the dialogue between people and art
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The dynamic and colorful works by Caroline Dowsett

The dynamic and colorful works by Caroline Dowsett

Giulia Guido · 1 month ago · Art

Geometric shapes, full-color backgrounds, thick black lines overlap in the works of Caroline Dowsett, an artist born in Manchester. 

Caroline’s passion for drawing began at a young age and then, over the years and with the study and above all with hours and hours of experimentation and practice, it became her work. Today the English artist creates her works in her studio, where she uses acrylic, black ink and flat, wide edged brushes to give vent to all her creativity, creating works in which the playful aspect is combined with the aesthetic one. 

Caroline Dowsett | Collater.al

The indisputable beauty of Caroline Dowsett’s patterns is perfect in different forms: starting from simple canvases to hang in the home, the artist has experimented with her technique on different surfaces, from glass to fabric, from ceramics to paper, taking care of shop windows and creating various furnishing objects.

Just take a look at our gallery to understand how Caroline Dowsett’s dynamic and colorful works would have been wasted if destined exclusively for canvas. To find out more of her works go to her website and Instagram profile

Caroline Dowsett | Collater.al
The dynamic and colorful works by Caroline Dowsett
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The dynamic and colorful works by Caroline Dowsett
The dynamic and colorful works by Caroline Dowsett
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Nicola Madonia’s scribbles, everyday stories

Nicola Madonia’s scribbles, everyday stories

Giulia Guido · 1 month ago · Art

I scribble words” writes Nicola Madonia in his Instagram bio and – in my opinion – there is no better way to describe what he does. 

Nicola is twenty-six years old, born in Sicily and is a self-taught illustrator and cartoonist. 

nicola madonia nicomadonia | Collater.al

His passion for illustration and drawing in general stems from a real need to express his emotions, then over time it has also become a desire to share these emotions with the world. 
Nicola Madonia’s sketches are simple and essential, with a few black lines on a white background, the young artist manages to describe scenes of banal everyday life that are sometimes completed by a few lines or jokes.

Scrolling through his gallery you will notice how many things there are in common between his illustrations and your lives, moreover, his scribbles are divided into two large strands: some are ironic and hilarious, playing on the concept of discomfort, others are more romantic, real illustrated poems. 

Discover a selection of Nicola Madonia’s works below and to find out more go to his Instagram profile and his website

nicola madonia nicomadonia | Collater.al
Nicola Madonia’s scribbles, everyday stories
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Nicola Madonia’s scribbles, everyday stories
Nicola Madonia’s scribbles, everyday stories
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