Today, November 20, is World Children’s Day and many associations and brands have been active to raise awareness about this topic through advertising campaigns, donations, games and more.

30 years after the United Nations approved and recognized children’s civil, social, political, cultural and economic rights, UNICEF decided to contribute by creating Right Runner. This is a game created in collaboration with Nexus, an international studio based in London and Los Angeles, and was designed to inspire, inform and empower children about their rights.

The animated world within the game and its characters were created in particular by the directors Nexus Jack Cunningham and Felix Massie.
Right Runner is composed of five levels to be overcome that are equivalent to the five fundamental rights that every child has from birth: the right to play, learn, live in a clean and safe environment, free from violence and to be heard.

Nexus and Unicef worked with a group of young illustrators to draw the details of the game, inspired by the regions, the social situations in different parts of the world. It explores environments inspired by Latin America and the Caribbean, from historic centers to dark cities, to island communities; it explores a rich and varied landscape, with each area boasting breathtaking graphics and intuitive gameplay.
The Temple Run-style game invites users to claim and defend their rights by overcoming barriers. These are based on real threats that less fortunate children face every day in South America. The goal is to collect the megaphones to spread the word and overcome the level and, after overcoming them all, you get to the last where the characters go up a mountain, a little ‘symbol of the strenuous struggle for rights, where they must use their voice to be heard.

Right Runner can be downloaded for free on Google Play and on Apple Store.

Text by Anna Cardaci