Art “Wasteminster”, Greenpeace provokes Boris Johnson’s environmental policy

“Wasteminster”, Greenpeace provokes Boris Johnson’s environmental policy

Federica Cimorelli
Wasteminster |

Every day in the UK, over 1.8 million kilograms of waste are exported to countries such as Malaysia and Turkey, fuelling global health and wildlife emergencies. Yet, Prime Minister Boris Johnson and his staff insist on attention and respect for environmental policies.
To raise public awareness and directly provoke the government’s choices, Greenpeace UK and a team of multi-disciplinary creatives have created a new awareness campaign. It is called “Wasteminster: A Downing Street Disaster” and is a 2-minute short film that highlights the contradictions of current UK policies.

Wasteminster” sees Boris Johnson outside 10 Downing Street speaking to the press about his environmental policy, calling himself a “global leader in tackling plastic pollution“. However, any attempt to continue a hypocritical and misleading speech is interrupted by a shower of rubbish, a tidal wave big as that exported daily by the government.

– Read also: Say Something Dishonest corrects the current climate narrative

The film, created by creative collective Studio Birthplace through production company Park Village and in partnership with Method & Madness, builds an exact replica of Downing Street and the dynamic flow of 1.8 million kilograms of plastic. It is an impressive digital reconstruction that aims to attract attention and bring about immediate change.

With the release of this video, Greenpeace is urging the UK government to enact environmental legislation and ban waste exports. The organisation is also calling on leaders to set new targets to reduce single-use plastics by 2025 and is calling for action with a petition drive.

Find out more on the Greenpeace website, watch the campaign here and share it with everyone.

Written by Federica Cimorelli
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