Even 50 years ago, the world’s largest and most influential oil companies – better known as Big Oil – knew that their actions would cause pollution. Yet, instead of acting conscientiously, they lied for decades and continued to profit for their own gain. Today, as a result of these immoral choices, communities around the world are paying the price and, sadly, will continue to do so forever.
To expose the situation and unmask those responsibilities, the Center for Climate Integrity – the international campaigner against climate change – has launched a campaign to raise awareness. It is called Say Something Dishonest and is the brainchild of Ari&Friends to challenge our every certainty.
Say Something Dishonest plays with oppositions, contradictions and contrasts to highlight the absurdity of the statements often made by these realities. Moreover, to make the whole communication even more paradoxical, the campaign lets three unknown characters speak, the fake counterparts of Meryl Streep, Dwayne Johnson and Leonardo di Caprio.
“Celebrities are always willing to speak up for a worthy cause. We wanted to tap into that convention to make our point about climate change. With so much misinformation out there, it’s harder than ever to know who to trust. We figured we could make it easier by making the lies more obvious, finally calling out the bullshit and course correcting the narrative around climate.“
With Say Something Dishonest, the Center for Climate Integrity is standing up to deniers, misinformers and deceivers while trying to educate, provide support, resources and information for communities working for the climate.
Watch the campaign here and visit the official website to find out more about the Big Oil Big Lies project that calls everyone to action.