From Nike’s tearjerkers to those signed by great professionals such as Ridley Scott. This year brands and organizations have challenged each other with commercials and advertising campaigns. Let’s find out together what drove us crazy.
Dream Crazier, new and emotional Nike’s spot with Serena Williams.
We can’t draw up the ranking of the best commercials of 2019 without including one from Nike – spoiler: it won’t be the only one. At the top of our list then there is Dream Crazier, the commercial, narrated by Serena Williams, which enhances the women of the sport and shows their tenacity, determination, and aggressiveness: these athletes have broken the barriers and exceeded their limits.
The Dirtiest Porn Ever, Pornhub’s campaign to save the oceans
Pornhub The Dirtiest Porn Ever campaign starts like this: “At Pornhub we have a motto: the dirtier the better, but even for us there’s a limit.” The commercial consists of a porn in favor of the environment shot on one of the dirtiest beaches in the world, in the Caribbean. The video is really worth it.
#Fateloacasavostra, Ikea’s touching campaign against homophobia
Released on May 17th, on the occasion of the International Day Against Homophobia, the IKEA #Fateloacasavostra campaign was accompanied by a touching commercial in which Michela and Alessandra, William and Micheal, Marco and Marco, Silvia and Domiziana, alone Josephine appear. 9 faces in which is enclosed the story of infinite others, of all those who “have been asked” to show their love within four walls, where no one could see or hear them.
MENstruation, the Thinx commercial in which men also get their periods
If we all had our period, maybe we’d all be more comfortable. That’s the thought behind MENstruation, Thinx’s first national campaign. In the commercial we see men in situations that are considered normal for every woman and girl: staining the bed at night, dropping Tampax from the bag or lending themselves a tampon.
It’s a campaign that makes you think and reflect and perhaps, for the first time, the advertising of a product for menstruation is aimed at men and not women.
Gillette supports the Me Too movement with the spot We Believe: The Best Men Can Be
In the #MeToo Era, Gillette’s famous slogan “The Best A Men Can Get” cannot remain unchanged. This year, the well-known shaving products company decided to propose “We Believe: The Best Man Can Be”, which is against all those sexist behaviors, openly taking sides against all kinds of violence.
#EatLikeAndy The Whole Whopper
The one signed Burger King is just one of many commercials released during the night of the Super Bowl. The famous fast-food chain wanted to show how certain things never go out of fashion, and what better way than for Andy Warhol to enjoy his sandwich in peace?!
Nike continues to touch us with the new commercial with Tiger Woods
We anticipated that Nike would have more than one position in our personal shortlist. Here we are, then, with the second spot of the American giant that this time sees as protagonist Tiger Woods who at 43 years old has the same dream as ever, that of beating Jack Nicklaus’ eighteen majors.
Behind The Music, the latest Apple commercial that pays tribute to British music
This year Apple has updated its “Behind The Mac” advertising campaign, with a new nostalgic spot called “Behind The Music“.
Apparently, if behind every great man there is a great woman, behind a great musical success there is a Mac. In the one-minute spot, we see our English musical idols in the production or recording stages that always work behind an Apple screen.
Ridley Scott’s The Seven Worlds campaign for Hennessy deserves an Oscar
For the campaign The Seven Worlds by Cognac Hennessy was named none other than the famous and award-winning director Ridley Scott. The video, just over 4 minutes long, is a journey to discover what is hidden in every single drop of one of the world’s most prized cognacs. The Seven Worlds is proof that sometimes great cinema and advertising are not only close worlds but when they are united by a great professional the result is sensational.
Gli Occhi Dicono Tutto, Salmoiraghi & Viganò’s touching campaign
There are things that only a glance can tell you. For this reason, every year, on the second Thursday of October, World Sight Day is celebrated, and for the occasion, Salmoiraghi & Viganò has created a touching commercial that celebrates in all respects the sight and what is able to make us live.
