Havana Club, which has always believed in the power of music and the connection it generates between people, even in such a difficult historical moment for the world of entertainment, once again chooses the language of music for the launch of its new campaign “Remember Your Origins”.
A simple and clear claim, which enhances and celebrates the artistic and craft heritage of the street scene to inspire the public and its community with new content.
The campaign comes to life through the collaboration with three leading names of the Italian rap scene: Noyz Narcos, Ketama126 and Speranza. The three artists, or rather the three friends have found themselves on the bars of “Guardami Adesso”. A street hit in their style, raw and original characterized by a beat influenced by the New York drill.
“Guardami Adesso” is a strong song, where Noyz and Speranza go on the attack on the verses while Ketama bursts in with a corrosive and unforgettable refrain. A single that tastes like revenge for the three artists who started from nothing but got to the top only with the strength of their music.
For the occasion we had a chat with Noyz Narcos, to find out more about “Guardami Adesso” and know his next steps.
We are used to hear you on different sounds, which I would define more old school. “Guardami Adesso” on the other hand is a drill track, nice and hard, how did you find yourself in terms of bars and tempos with this genre?
Actually it’s a genre that I follow, I really like it, as soon as it exploded it immediately hit me. Anyway, even if it’s a very different genre from mine, it’s a mega hardcore genre that could be the modern version of what we have always done on other sounds. But in general this kind of approach, a little bit violent, a little bit street for us is congenial, perfect. I wanted to make a drill piece for a long time and in fact this base of Sine was perfect to do it, then Ketama and Speranza are very good on this stuff here.
A perfect formula, I think it was already written that we had to break this base, we wrote it in two hours almost.
Since you’re friends anyway, I won’t ask you what it was like to collaborate with them. I’ll try to stump you with another question, what do you like most about Ketama and Speranza?
What I like about Ketama is that he has the ability to solve things with simplicity that would take me much longer to do. In rap you have to be direct, Ketama has this peculiarity, he can use a simple language and at the same time reach everyone. Then he is also very skilled in melodies, he stands there with his piece of paper, he writes only there Ketama, and he has an incredible ability to find these rhythms, these melodies and even choruses, he is really strong and I know because we have worked together a lot apart from today. Speranza on the other hand, although he’s from another region, although he has a different style than me, he’s still very similar. He’s a killer on the verses, he has a charge of the madonna and always manages to put it in his music. In fact he was the icing on the cake for this single, we needed a tank like him.
Going back to the single again, what is your favorite verse from “Look at Me Now”?
The whole piece, from the chorus to the verse. We created a perfect alchemy, we recorded it and it was already perfect in the sequence, in the timing, in the exchanges, in everything. It’s one of those pieces that when you listen to it again you think it’s perfect like that, you don’t need to do anything else with it.
We close our interview, asking, what will be the next steps of Noyz Narcos? After hearing you in a drill piece can we expect more surprises?
I don’t know, in terms of music production, I’ve stepped out of my comfort zone for a moment. As far as rap is concerned, while I want to experiment, I don’t want to do things to be a phenomenon. I am appreciated for what I do, I prefer to go along that line there. Not that I don’t like experimenting, but it’s not my field of play, drill is another kind of music, I like something else. In the end in my opinion you have to not force your hand and do what you know how to do and as long as you have fun and you like it you do it. I’m not going to do another genre just to please the fans, I don’t care about that anymore.