Today we’re going to talk about the project Rafael Serra, a Portuguese graphic designer and lettering artist who decided to transform the logos of the largest corporations in a retro key.
Taking inspiration from the advertisements of the beautiful ’70s, he rethought the most famous logos of today, from Coca-Cola to Netflix to Fila.
All brands have been rethought in a vintage key, giving them a new and beautiful font along with bright colors, typical of the 70s.
Pizza Hut, Spotify, Lidl and many more, what would modern brand logos look like if they were created a few decades ago, a fun experiment that takes us back in time.
Read also: Designers reinvent logos in Bauhaus style
We have chosen our favorites but to see the whole project just visit Rafael Serra’s profile on Behance.
