Throughout 2020 we have been telling you stories, characters and anecdotes trying to describe the countless facets of the fashion world. From the origins of streetwear to the haute-couture shows, we went in search of what we liked and what interested us, trying to discover every day a different chapter of a constantly evolving story. 

These are the best insights of 2020 that we have dedicated to the world of fashion, enjoy reading.

“Last Orgy”: the foundations of streetwear

“Streetwear is dead”.
These are the words we found ourselves commenting on this year, the phrase is from the menswear creative director of Louis Vuitton, Virgil Abloh. The U.S. designer then course-correct by talking about the phenomenon’s continued death and rebirth.
Yes, but where were the foundations of the streetwear culture that more than any other has influenced, and continues to influence, the world of high fashion?
The answer is in a late ’80s column in a Japanese magazine edited by Hiroshi Fujiwara.

Euphoria: the style of Zendaya and Generation Z

At the 72nd Emmy Awards where, amidst the success of Watchmen and Schitt’s Creek, the real news was Zendaya‘s win in the Outstanding Lead Actress in a Drama Series category, at just 24 years old, for her role in the teen-drama Euphoria.
We chronicled the series’ styling and that of Generation Z.

“La Haine” and ’90s streetwear

Released 25 years ago, Mathieu Kassovitz‘s La Haine is one of those movies that can’t get old. Filmed in black and white, it tells the listless routine of three friends during the 19 hours during which the story develops. The film was also an incredible example of the 90s streetwear aesthetic by immortalizing it.

The bandana, emblem of hip hop aesthetics

The bandana‘s incredible versatility is unique, an accessory that has crossed different cultures, continents and generations, bringing with it equally different meanings and perceptions.
The hip hop culture, from the 80s until today, has made the bandana a symbol of rap style and aesthetics, placed in the back pockets of baggy jeans, tied around the neck or forehead.

Vivienne Westwood and punk culture

That a primary school teacher from Tintwistle, a small village in Derbyshire in England, became the most influential figure in punk culture and the pivot around which the foundations of a real cultural revolution were laid, reflects an axiom: it is not all clear from the beginning. 

Helmut Lang’s subversive campaigns

Forerunner of the times, Helmut Lang has anticipated trends not only with his work as a designer but also, and perhaps even more emblematically, with the advertising campaigns of his brand.

Simon Porte Jacquemus, a breath of fresh air

On the occasion of the presentation of Jacquemus’ Spring/Summer 2021 collection called “L’Amour”, we chose to tell more about the mind and heart behind this breath of fresh air, Simon Porte Jacquemus.

The Last Dance Style Discrepancy

A small journey into the aesthetics of The Last Dance, the docu-series produced by ESPN and Netflix that recounts the last season of Michael Jordan and his Chicago Bulls ended with the victory of the 6th title in 8 years and the second three-peat. The most-watched series ever on Netflix, a sort of collective ceremony that emphasizes, in an even more pronounced way, the gigantic influence that all the protagonists of this epic and unrepeatable story have had, and still have, in the collective imagination.

The 5 most beautiful Chanel campaigns shot by Karl Lagerfeld

Since 1983, the year he took over as creative director of Chanel, Karl Lagerfeld has impressed with his pioneering and irreverent vision, thanks to which he renewed the aesthetics of the French fashion house with shameless designs inspired by the legacy of its founder, Gabrielle “Coco” Chanel. His ideas were so personal and his work so meticulous that, unhappy with the shots of his collections, he began to photograph them himself and published his first press kit in 1987.
From then on Karl Lagerfeld’s work developed on two parallel tracks, that of creativity and that of the image on which vision and concept travel in unison.

Dennis Rodman Fashion Icon

One of the undisputed stars of The Last Dance, Dennis Rodman is a pop icon, a 90’s iconoclast who, in a time intellectually dominated by disinterest and that “rewards2 herd culture, Rodman turns the tables in the same way he did almost 25 years ago. He mixed different styles, broke down all stereotypes sharply and drastically, promoting a gender fluidity that is now one of the central themes of contemporary fashion, and helped build a style founded on authenticity and personality.

Brief history of the T-shirt

The iconic garment par excellence. It is really difficult to establish a real start. Here we try to make some order in the long history of the T-shirt that began with an advertisement in a magazine, which announced the arrival of a new product made especially for bachelors, a cotton shirt.

Richardson and the celebration of porn aesthetics

But what exactly is Richardson? What is the secret of the success of a magazine that celebrates the porn-chic aesthetic that until recently was the prerogative of another magazine, Playboy, forced to close the paper version after 67 years of honored service?

10 fashion documentaries to watch

During this very difficult 2020, we have recommended quite a few things to see given the enormous amount of time spent at home. Since we will also be spending this holiday season on the couch at home, we offer a few ideas to counteract the boredom and devote ourselves to the passions hoping that beauty can give us back some of that serenity now lost but that we are ready to welcome back indeed, we can not wait.

Yves Saint Laurent’s collection inspired by Mondrian

If a precise moment were to be established thanks to which Yves Saint Laurent‘s career took a decisive turn, this moment is certainly the presentation of the 1965 Fall/Winter collection.
Inspired by the works of Dutch painter Piet Mondrian, the collection launched a revolution in the aesthetic relationship between haute couture and the art world, laying the foundations for what would become an increasingly intrinsic union.

How Levi’s conquered Japan

Beginning in the 1960s and immediately after the end of World War II, Japanese youth began to have a real obsession with everything that was American.
In the wake of their American peers, they were completely kidnapped by the subversive and rebellious aesthetics of movie stars like James Dean and Marlon Brando and all the rock ‘n roll imagery. All this quickly turned into denim mania that swept through the entire city of Tokyo and it wasn’t long before the denim par excellence became a cultural phenomenon, we’re talking about the one produced by a company founded in San Francisco in 1853, Levi’s.