Virgil Abloh, creative director since March 2018 for Louis Vuitton‘s menswear collection, presented FW 2019 during the Paris fashion week, paying homage to Michael Jackson and the culture of the ’80s and’ 90s graffiti.
The campaign, named Boyhood, was set against a warehouse backdrop and depicts a crowd of different models, including Virgil’s close friends like Syd and Lucien Smith. As the designer revealed in a recent post on Instagram, the group portrait was largely inspired by a painting by the 19th-century French realist painter Gustave Courbet: it is the famous work “The Artist’s Studio, a real allegory summing up seven years of my artistic and moral life” (1854-55).
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In the table we find a self-portrait of Courbet painting a landscape next to a nude female figure, a boy and a white cat; in the brand’s adv we can find part of this composition in the photograph by Mohamed Bourouissa, which shows Virgil at the center of the frame intent on meticulously checking that everything will be perfect.
If you haven’t done it yet, check out Louis Vuitton Men’s SS 2019 campaign that you find here.
